Poster for Austin Reed, Regent Street

Poster for Austin Reed, Regent Street

Poster for Austin Reed, Regent Street, London

Tom Purvis (1888-1959)
Colour lithograph
About 1926-30
Victoria and Albert Museum, Museum no. E.143-1976

From the 1920s Austin Reed ran a sophisticated press promotion featuring the elegant gentleman. With the help of advertising agency Pritchard Wood, they devised a coordinated marketing campaign and commissioned many of the best contemporary graphic designers to produce marketing material. Designers included Tom Purvis, Edward McKnight Kauffer and Fougasse (H.C. Byrd).