Barbers’ Shop, Austin Reed

Barbers’ Shop, Austin Reed

Barbers’ Shop, Austin Reed, Regent Street, London

Percy Westwood (1878–1958) and Joseph Emberton (1889–1956), 1929

Photograph by Derek Kendall, 2001
© English Heritage. NMR

Austin Reed opened his Regent Street store in 1926 and promoted it as the first menswear department store in Britain. Everything the middle-class man might require was there. In 1929 the store was extended to include a Louis XV room, a tropical room and this barber’s shop in the basement with a serpentine neon light. Only the barber’s shop survives.