Anne Rook, 'The Book of Golden Delicious 4021 and 4020'

Anne Rook, 'The Book of Golden Delicious 4021 and 4020'

Anne Rook (born 1945)
'The Book of Golden Delicious 4021 and 4020'
2002
Inkjet on blueprint paper
Printed and published in an edition of 100 by the artist
National Art Library pressmark 801.AF.00
Purchased through the Julie and Robert Breckman Print Fund

The artist Anne Rook often uses found materials - specifically the kinds of printed stickers that appear on fruit and vegetables on sale in supermarkets. These stickers are known as Price-Look Up labels, and they are used to ensure that fresh produce is correctly priced at the till. Rook was fascinated by these labels with their coded data and bright colours, and she began not only to collect them, but also to scan them and print her own copies of them which she has used in various ways - for example to wrap and thus to brand apples and pears, and even trees. Her work is witty, but it also has a more serious point to make about the globalisation of food production and marketing, and the increasing blandness and industrialisation of food.