Poster, 'Germany is it?'

Poster, 'Germany is it?'

Poster, 'Germany is it?'
Mahlke
Germany
1990
Screenprint in red on paper
Museum no. E.2083-1990

The Alliance of the United Left (Aktionsbündis Vereinigte Linke/AVL) was formed out of the ruins of the Socialist Unity Party of Germany (Sozialistische Einheitspartei Deutschkands/SED) to contest the elections of March 1990 for the Volkskammer. The election was in effect a plebiscite for the reunification of Germany.

This design sought to raise the spectre of the Americanisation of the country through one of its most powerful symbols of capitalism, Coke, Using the brand’s characteristic colour scheme and lettering the AVL asked the viewer whether a united Germany would mean the consumption of East Germany by the market. The answer was clear when the conservative Alliance for Germany effectively won and set about working for reunification, an event that took place in October 1990.