Bovril. Alas! my poor Brother
Based on the original design by W. H. Caffyn
S. H. Benson (advertising agent)
Museum no. E.147-1973
This is a poster for Bovril beef extract. The advertising agent S. H. Benson, whose first account was that of Bovril, successfully established it as a household name. First conceived in 1896, ‘Alas! My Poor Brother’ had enduring popularity. It won second prize in a Bovril competition for the most popular poster in 1923. It was bought from the Avenue Press, and is an example of a speculative design bought from these printers. The image was then used in posters, colour throwaways, press advertisements and plaster models for shop window display.