'The Fool, A is for Apple'

'The Fool, A is for Apple'

The Fool, A is for Apple
England
1967
Colour photogravure
Museum no. E.277-2002
Purchased through the Julie and Robert Breckman Print Fund

The Fool was a Dutch collective of designers, painters and musicians (Simon Posthuma, Marijke Koger, Barry Finch and Josje Leeger) who, in 1967, were part of the Beatles entourage. The collective had painted a John Lennon piano and a George Harrison guitar in psychedelic designs. In 1967 it was given the task of designing and stocking the Apple Boutique, a shop on Baker Street in central London set up by the Beatles and a part of their Apple Group. The Apple Boutique was open for less than a year, from 1967 to 1968, after losing money on the outlandish designs they sold.

This poster was designed by the Fool for the Boutique. The psychedelic imagery encapsulates the visual language associated with this period in popular culture with its acid-inspired visions.