Lilian Baylis was Manager of the Old Vic, Sadler's Wells and the three separate drama, ballet and opera companies that performed in them. She was very anxious to keep costs to a minimum, including money for publicity. To their great embarrassment, anyone visiting her office was handed piles of these flyers to distribute wherever they went - libraries, buses, cafés and so on.
After 1931, when Baylis was managing the Old Vic and Sadler's Wells, all three companies alternated between the theatres. This caused massive confusion, with expectant audiences frequently turning up at the wrong place. Baylis' flyers were the only links that told people where to go. This flyer advertises a notable production of Shakespeare's Henry V. It starred Laurence Olivier who later made a famous film of the play. Planned tours are also detailed. All three companies were to become national institutions: the Royal National Theatre, the Royal Ballet, and the English National Opera.