The
Idealist Enterprise and the Applied Arts
Michael Conforti
From
its origins in the eighteenth century, the art museum has
subtly and variously represented the power of nations, the
triumph of elites, the ambiguous and contingent manifestation
of a culture’s social and aesthetic ideals. Of all the
explicit and implicit functions of these societally mandated
instruments for artistic encounter, however, the most sustained
and consistently articulated aspiration has been public service
through education. This is particularly true in Britain and
America, where the belief in the art museum’s civic
responsibility had both its origins and its earliest mandated
institutional expression.
The first museum to direct its
educational objectives toward broad audiences in a systematic
and engagingly forceful way was one devoted to the applied
arts, the Victoria and Albert Museum. With its historical
roots in the liberal political philosophy of the nineteenth
century and its early programs evolving from the publicly
directed commercial spectacles that were the international
exhibitions of the time, the V&A (or the South Kensington
Museum, as it was called until 1899) represents a historical
paradigm for public engagement through creative educational
programming. The model it offered is as relevant to the issues
of mission and audience, of social purpose and public responsibility,
that face museums at the dawn of the twenty-first century
as it was to institutional culture 150 years ago.
It was South Kensington’s
very lack of aloofness, its amalgamation of audience excitement,
educational purpose, aesthetic ambition, and, indeed, commerce-enhancing
ends, that energized the nascent American museum movement
in the second half of the nineteenth century. Combating decades
of national negligence in the study of art reflected in attitudes
like that of John Adams, who had seen “not indeed the
fine arts which our country requires [but] the useful, the
mechanic arts,” civic leaders like Charles Taft of Cincinnati
grasped in the example of South Kensington an opportunity
to generate the start-up funds for something as foreign as
an art museum in the pragmatic, still somewhat insular climate
of late- nineteenth-century America. When he lectured in 1878
to the Women’s Art Museum Association of Cincinnati
on the value of establishing a South Kensington–style
museum in his city, Taft constantly referenced its potential
economic and social value, as many of his fellow civic leaders
would throughout the United States.
Many of us have visited the Dresden
Gallery . . . and the Berlin Museum and the term museum suggests
to us . . . a series of rooms, filled with costly paintings
of the old masters, antique marbles, coins, jewels . . . etc.
The Ladies Association, in establishing such an institution
[as South Kensington] is seeking to relieve the present pecuniary
distress of our idle population, by opening new industries
or enlarging the scope of the already existing.1
The Cincinnati Art Museum opened
three years later. Its collection and programs, like those
of many of America’s largest art museums, followed those
established at South Kensington.
The respected lawyer Joseph Choate
inaugurated the first permanent building of New York’s
Metropolitan Museum of Art in 1880 with regular references
to its potential imitation of South Kensington’s program.
The writings and speeches of the Boston arts advocate and
South Kensington promoter Charles Perkins helped to create
that city’s Museum of Fine Arts. The faith in the South
Kensington example in Philadelphia and Chicago, in Providence
and St. Louis, was a product of the international reputation
it had established for effectively integrating contemporary
aesthetics in design with social and commercial purpose, all
directed at the broadest possible public. William T. Walters,
the Baltimore railroad magnate and founder of that city’s
Walters Art Gallery, made special note of South Kensington’s
widely perceived commercial, social, and artistic achievement:
The South Kensington Museum . . . has accomplished more for
the general diffusion of art knowledge and love of the beautiful
among the English people than all the inactive art collections
of Great Britain put together. . . . [It] injects its influence
into the everyday life of the people; the [other museums] invite
the gaze of the lovers of the beautiful and the curious, but
are like preachers whose sermons are delivered with folded arms
and closed eyes.2
In spite of South Kensington’s extraordinary achievements,
and the widely accepted belief in its unconditional success,
the Museum’s reputation in England in the 1880s and
1890s had begun to falter. Its first permanent exhibitions
had brought together collections of art and science, foodstuffs
and animal products, mirroring the informal arrangements of
international exhibitions. The fame of these early exhibitions
had established the Museum’s founding director, Henry
Cole, as an international figure. The excitement generated
by these pedagogical installations began to evaporate after
Cole’s retirement in 1873. The question as well as the
consequences of confusion of purpose stemming from the Museum’s
multiplicity of programs was worsened by the issue that still
nags at museums committed to social engineering through a
gallery experience: How do you effectively educate the public
in a room filled with inanimate objects? How, and what, do
you teach the uninitiated as you provide pleasure for the
frequent, knowledgeable visitor?
One of the legacies of the Victoria
and Albert Museum, evident from virtually its moment of inception,
was an institutional rhetoric that supported the educational
purpose of its art collections and an institutional practice
that focused on the collecting of the unusual and the fine.
These objects of aesthetic merit continue to attract us today,
often for reasons different from those stated at the time
of acquisition. From a historical perspective, works of art
in the V&A collections document a changing museological
value system reflecting national and imperial ambitions, antiquarian
fascinations, material and technical concerns, and changing
aesthetic ideals, all integrated within the stated purpose
of social and economic improvement. They also represent a
mid-nineteenth-century mimetic educational philosophy,
based on the experience of art, whose compelling and highly
influential lesson is still with us. Most importantly, however,
the V&A’s sculpture, paintings, works on paper,
and applied arts collections served in the past and exist
today as international standards of art and design, the canonical
touchstone for excellence in each of the fields they represent.
These collections remain the single greatest legacy of this
portentous, extraordinarily influential institution, a Museum
still able to garner the passions of its constituencies as
it did when it was inaugurated more than a century ago.
South Kensington:
Its Origins
When the South Kensington Museum
opened in the 1850s, public education was a benignly assumed
but rarely stated goal of the many organizations that called
themselves museums, whether these institutions focused on
paintings or objects, and whether the objects were of aesthetic,
historic, or scientific interest. The values of the Enlightenment
had encouraged royal collections like those in Vienna and
Dresden to be made publicly accessible in the last half of
the eighteenth century. Dresden’s collection derived
from the mid-sixteenth-century Kunstkammer of Augustus the
Strong. Literally translated from the German as “art
room,” but understood at the time as a “Cabinet
of Curiosities,” the Kunstkammer was a collection of
objects, usually intermingling examples from art, nature,
and science, that were seen as novel, extraordinary, or wondrous
(fig. 7). Dresden’s was one of the first “working”
or teaching collections, with areas provided to allow the
king’s craftsmen to work with its tools or study its
holdings.3 Providing objects to
bolster the royal image was the ultimate purpose of this training
opportunity. Similarly, in 1708 when the German philosopher
G. W. Leibniz advised Russia’s Peter the Great to create
a public collection “as a means to perfect the arts
and sciences,” Peter eventually embraced the idea with
the words, “I want the people to look and learn.”
The ultimate goal of the St. Petersburg Kunstkammer, however,
like that of its earlier Dresden counterpart, was to advance
the level of craft production at Peter’s ambitiously
Westernizing court.4
The political value of a public
display of art also drove the founding in Paris of the most
influential museum of the late eighteenth and early nineteenth
centuries, the Louvre. In the spirit of the democratic ideals
of the Revolution, the French royal collections were made
available to all French citizens. The Louvre displays were
not only splendiferous, but, like a handful of German collections
of the time, were installed chronologically and by national
school, with French painting maintaining a special pride of
place.5 This politically purposeful
bow to the pedagogical goals of the Enlightenment was expressed
in French attitudes toward the useful arts and trades as well.
The government-sponsored Ecole des Arts Décoratifs,
an organization that still operates today, was founded in
Paris in 1762 to train artists to work in industry. This institution
in turn led to a regular series of exhibitions of industrial
arts from 1798 on; and, in the wake of the Revolution, the
Conservatoire des Arts et Métiers was established,
a museum of industrial art that collected objects and explained
their construction and use.6
By the opening years of the nineteenth
century a number of industrial training schools, societies,
and collections of the “useful arts” had been
established on the Continent. While they would sometimes later
be incorporated into a city’s South Kensington–style
applied arts museum, as often as not they remained separate
from the larger effort.7 England’s
privately organized study and support group, the Society for
the Encouragement of Arts, Manufactures and Commerce, had
begun in 1754. Open to both men and women from its founding,
it regularly awarded prizes for exceptional work or deeds,
and is still in existence today. Prince Albert was elected
the Society’s president in 1843. He met and was impressed
by Henry Cole at Society meetings, some of which were convened
to help organize the Great Exhibition of 1851. Albert’s
presence gave the Society new energy, for it had gone through
its weakest period in the early decades of the nineteenth
century, a time when Continental countries enjoyed established
and sometimes government-supported industrial arts training
efforts.
While the success of the future
South Kensington Museum was ensured by the positive relationship
that developed between Prince Albert and Henry Cole at the
Society of Arts in the 1840s, the movement to establish Continental-style
education programs in the applied arts had been initiated
by a newly elected group of English reform politicians a decade
earlier. Wondering how aesthetic education and industrial
training might be worked into their own liberal mercantile
program, they formed a parliamentary committee to investigate
the problem. Gustav Waagen, director of the recently opened
Altes Museum in Berlin, was prominent among those who testified
in 1835 to this Select Committee. Its members were attracted
by the reputation of Waagen’s new museum, but they focused
more specifically on the school of crafts and industrial arts
that he oversaw. When asked about the Committee’s primary
purpose—what might be “the best mode of extending
taste and a knowledge of the fine arts among the people generally”—Waagen
replied, “accessible collections.” He further
suggested that the Renaissance connection between workman
and artist could be restored by organized educational efforts
within such collections.
. . by giving the people an opportunity
of seeing the most beautiful objects of art in the particular
branch which they follow; by having collections of the most
beautiful models of furniture and of different objects of
manufacture. . . . It is not enough, however, merely to form
these collections; there must also be instruction to teach
the people on what principles those models have been formed.8
Not only was it was widely recognized that English art and
design industries commanded little respect in the world, it
was clear, too, that the museums and schools currently operating
in England were not equipped to address the issue as Waagen
had recommended. The National Gallery, begun in 1824, was
still a private preserve for picture connoisseurs. It would
not establish its reputation as an art museum until the third
quarter of the century under its first formidable director,
Charles Locke Eastlake. The British Museum had a decidedly
academic orientation, limiting its collections, beyond ancient
art, to objects of historical, scholarly, or ethnographic
interest. Until reforms linked to increased government subsidies
were initiated in the mid-1830s, the public it embraced was
primarily “the curious” among the educated classes
who had to apply for tickets in order to gain entrance, then
only to be led around its disorganized array of specimens
at a frantic pace and often in groups of five to ten (fig.
8).
The Select Committee realized
that new institutions had to be established to reach its goal.
A School of Design was chartered a few months after the Committee
adjourned in 1836. While it initiated a collection in the
1840s, its teaching program was never considered a great success.
The opportunity to address English design education arose
again, however, in 1851 when, in the wake of the Great Exhibition,
the School of Design was incorporated into a museum that opened
at Marlborough House under the directorship of Henry Cole.9
By 1853, with the museum and
school incorporated into a newly named Department of Science
and Art, an organized program of lectures and classes had
begun. A staff also had been appointed, including the artist
Richard Redgrave, the designer Owen Jones, the erudite German
expatriate architect and theoretician Gottfried Semper, and
the young connoisseur John Charles Robinson. The government’s
charge to Cole and his colleagues was the reform of art and
design training in England, a reform that would ultimately
improve English goods from an artistic perspective, enabling
the country to compete more favorably in foreign markets.
What resulted was a museum and associated teaching program
brilliantly innovative in adapting that directive to a broader
educational purpose, all the while remembering its given audience
of artisans, designers, and manufacturers.
From 1857, Cole’s Museum
at its South Kensington site became the most imitated and
programmatically influential museum of the late nineteenth
century. During its first twenty-five years of operation,
the South Kensington Museum’s commercially driven mission
came to be inextricably integrated with contemporary social
ideals associated with the belief in a practical, even moral,
education for the working classes through their collective
experience of art. This, in turn, had somewhat surprising
results in the collections that were formed during the Museum’s
earliest years, a period when it virtually cornered the European
market on important medieval and Renaissance sculpture and
decorative arts.
The scope and ambition of the
enterprise created huge audiences of domestic and foreign
visitors, resulting in the widely held perception of the Museum’s
ex- traordinary success in reaching its goals. Importantly,
this perception endured longer abroad than at home. Indeed,
the Museum spent much of the last two decades of the nineteenth
century extracting itself from charges of confusion of pur-pose
arising, on the one hand, from conflicts between its government-mandated
mission and the wide variety of collections it often was forced
to display and, on the other hand, the staff’s broad
and experimental way of articulating the institution’s
exhibition and training program. It could even be argued that
the legacy of this history of divergent expectation and reality
affects the Museum to this day.
South Kensington:
Its Program
The purpose the government assigned
to the new organization became the foundation of its long-term
goals: the founding of a London-based museum with “the
most perfect illustrations and models” connected with
a “school of the highest class.” South Kensington
through its education program would support a system of local
schools of industrial science and art, all institutions being
“as much self supporting as possible” and all
“calculated . . . to aid [commercial] competition .
. . in the great neutral markets of the world.”10
Cole would take this directive and broaden its aims to embrace
his own museum ideals. His agenda was driven by attitudes
that ranged from his belief in public education through visual
instruction, to his commitment to establish a National Gallery
of British Art in order to promote the importance of British
painting. At the root of Cole’s interpretation of his
government charge was a more subtly reformative social agenda
than the one he was handed. Its foundation lay in Cole’s
early engagement with the utilitarian philosophy preached
by the followers of Jeremy Bentham, who advanced the concept
of “the greatest happiness for the greatest number.”
Their ideas also had convinced Cole that methodical administration,
as well as private support of public institutions, would result
in social betterment for all.
Cole descended from relatively
humble origins. From early in his life, he was given to self-improving
pastimes like concerts, lectures, and plays. By the 1840s,
while still in his thirties, he had become a manufacturer
of modestly priced designer products, a sometime museum critic,
and a pamphleteer who eventually came to be trusted by Prince
Albert for his special achievements within the thicket of
the civil-service bureaucracy. His tenacity and devotion to
administrative order had resulted in a complete reform of
the Public Record Office early in his career. At the same
time, however, Cole had earned a reputation among his civil-service
peers as being abrasive, more than slightly impatient, and
occasionally opportunistic—a fighter not above a certain
deviousness in reaching his goals, no matter how lofty. It
seems that he rarely submitted to the role of team player
unless he felt he could eventually arrange to be appointed
captain.11 One might at first
see these characteristics as sorry qualifications for a museum
director, but given the expectations assigned to his Museum
and the speed of its growth, his personal attributes of administrative
efficiency, political adeptness, and a desire to take control
can be seen as uniquely apt to his task. Cole’s belief
in and commitment to the broad social ideals of his enterprise
knew no bounds.
Within five years of taking on
the mission of raising design standards in manufacturing for
the purpose of advancing national commerce, Cole had expanded
the role of the Museum to that of a more public enterprise
with a broad educational mandate. In 1852 he had proposed
a plan for elementary arts education in cities and towns around
the country that would remain in place until the end of the
nineteenth century. He also spoke of his institution as being
directed to workmen of every vocation. Such educational efforts
can be considered commercially purposeful—to indoctrinate
the present and future consumer while also training the maker.
For a Benthamite idealist like Cole, however, these initiatives
also had a more fundamental social benefit. Cole’s broadly
based public lecture and publication program to “improve
public taste” expanded over time, never compromising
the rhetoric identifying South Kensington as a training ground
for designers and manufacturers.12
This latter message was driven not only by the Museum’s
founding mission, but also by the need to preserve the government
funding to keep his vast array of programs alive. Dependence
on government support became an institutional condition despite
Cole’s—and the government’s—hope that
the Museum and school would eventually be self-sustaining.13
It may have been the goal of self-sustainability
that made South Kensington such a lively, even market-driven,
certainly public relations–conscious enterprise. In
this way, Cole and his institution—fighting bureaucracy
through expediency in this environment of conflicting values—anticipated
museum concerns of the late twentieth century more than any
other museum of the nineteenth and early twentieth centuries.
In South Kensington’s earliest years an enthusiastic
trial-and-error atmosphere permeated the institution. The
confident, pragmatic approach to operations by Cole and his
staff was to become an Anglo-American museum tradition. Museums
in Britain and the United States enjoy common origins in the
liberal, civic-minded social philosophy of the time, museums
in both countries being supported by a rising business class,
whether functioning through the government, as in London,
or through the private sector, as in the United States.
To make the Museum’s collections
more widely known and understood, catalogues were published
that chronicled holdings still in the process of formation.
A variety of special exhibitions were arranged that also attracted
large audiences. Although a program was developed to circulate
some of the Museum’s collections to regional institutions,
the educational mission to which Cole was most committed—after
the lectures and classes of the school itself—was the
documentation of Europe’s artistic treasures through
photographs and plaster reproductions.14
In the process, South Kensington positioned itself not only
as an educational instrument but as a popular entertainment—crowded
on weekends, ever responsive to the audience it actively sought.
Cole politicked for regular, inexpensive public transportation
to then far-off Kensington. He established the first-ever
museum restaurant in 1857, the year his department and collections
moved to their permanent South Kensington site.
Admission policy for the Museum
also set a precedent. While earlier museums were often tentative
about how many people and which social classes should be encouraged
to visit, Cole embraced the concept of attracting large numbers
of visitors, hoping this audience would extend to every strata
of society. In 1857, speaking of the easy access of the working
classes to South Kensington, he emphasized that his Museum
was open free to the public over half the time, a total of
three days and an unprecedented two evenings a week, noting
that “at the National Gallery and the British Museum
the public are excluded on student or private days. Here it
cannot be said there are any private days.”15
South Kensington was a vibrant
audience- and education-directed, even populist institution,
yet it never tried to veil the narrower economic purpose on
which it was founded. It was widely perceived, especially
by visiting foreigners and its many advocates abroad, that
the Museum was highly successful in reaching its expressed
goal of improving manufactured goods. Knowing that its greatest
success in public terms today is its ex- traordinary collections,
it could be argued that the educational mission of the Museum
became separated from the institution’s collecting activity
very quickly. Nonetheless, given the optimistic educational
philosophy of the time (for Waagen, education was based on
“giving people the opportunity of seeing the most beautiful
objects”) and given, too, the antiquarian spirit for
collecting that has driven England’s museum endeavors
since the seventeenth century, it is clear that Cole and his
colleagues believed deeply in the reformative power of the
exquisite and the old. In fact, the mimetic value of the beautiful
was regularly referenced by both Cole and Robinson.16
Working with Robinson’s recommendations, Cole devoted
considerable effort, and significant diplomatic and bureaucratic
skills, to securing collections of older objects for his Museum.
Such purchases were often justified on educational grounds:
the acquisition of the Soulages collection (cats. 52, 71,
74, 79), for example, was advocated because “models
of the highest excellence [need to be] kept before the eyes
of artisans, as an inducement and an encouragement to them
to attain the highest degree of excellence.”17
Such mission-enhancing arguments
reflect some of the many complicated reasons why vast quantities
of old and foreign objects were brought to London. Through
such efforts, South Kensington’s collections became
truly international, deep and nuanced in virtually all the
areas the Museum chose to cover. While early purchases concentrated
on Western medieval and Renaissance objects, the Museum’s
pedagogical approach to acquisitions and display embraced
non-Western objects as well, though these were often presented
as exotic examples of special techniques and materials. In
this way, Cole expanded the scope of the collections as he
articulated his enterprise’s responsibility to represent
the range of artistic expression encompassed by the growing
British empire.18
The installations, as much as
the objects displayed and the lectures presented, were an
important component of South Kensington’s educational
program. Throughout his career Cole was preoccupied with the
visitor’s experience of the Museum galleries and the
didactic effectiveness of installations. While we have only
a suggestion of how the earliest rooms at Marlborough House
were arranged (to a large degree they were organized by material),
we can assume, given Cole’s introductory gallery of
“Examples of False Principles in Decoration,”
that they also embraced teaching goals.19
During Robinson’s tenure, the educational function of
the displays remained, but their interpretive direction and
appearance moved from Cole’s perspectives favoring training
and rules, to Robinson’s primary aim of fostering aesthetic
judgment.
Like most connoisseurs of medieval
and Renaissance objects, Robinson had been impressed early
in his life by the romantically historicizing environments
that Alexandre Du Sommerard had created at Cluny, the much-visited
and admired Paris house that became an even more influential
museum on Du Sommerard’s death in 1842 (fig. 9).
After Robinson’s arrival, Marlborough House maintained
some of the materials-specific installations with which it
opened in 1852—one display case containing only ceramics,
another presenting metalwork (fig. 10). The overriding goal,
however, seems to have been the juxtaposition of dissimilar
objects for aesthetic effect, much as the Musée de
Cluny was arranged. Given Robinson’s expressed views
on the educational value of the experience of art, these displays
also served a didactic purpose, broadly conceived.20
When an “Art Museum” opened at South Kensington,
separate from the other galleries in the Museum, it was installed
on aesthetic principles, with objects of different origin,
scale, and medium artfully juxtaposed in an attempt to evoke
the atmosphere of a grand domestic environment. An early sixteenth-century
carved Flemish altarpiece from Ghent was displayed along with
a contemporary Minton vase, two seventeenth-century Roman
Baroque busts, mirrors, paintings, wall reliefs of various
periods, and an eighteenth-century German secretary—all
integrated by reproductions of the pilasters and lunettes
from Raphael’s Loggia at the Vatican. Standing in the
center of this eclectic assemblage, surveying its abundance,
was a full-scale plaster cast of Michelangelo’s David.
The antiquarian ideals of the
second quarter of the nineteenth century, so evocatively articulated
in the collections
and installations at Cluny, now would be manifested in the
larger and more educationally mandated galleries of the early
South Kensington museum. While justified as serving a practical
purpose, these collections also represent a special taste
for the rare, the old, and the beautiful, an aesthetic antiquarianism
that one could argue represents a telling nuance in the character
of English culture from the seventeenth century to the present.
In no other country has collecting become a national exercise
practiced with such persistence and in so many different directions.
In no other country is the phrase “national treasure”
bandied about so effectively as a rationale to purchase objects
created long ago and somewhere else for its public museums.
While the extraordinary collections brought together at the
early Victoria and Albert Museum were presented as educational
models essential for commercial advancement, Robinson’s
intricate search and negotiation tactics, and Cole’s
deep-seated belief in collection growth, reflect a cultural
aspiration far more complex than would be evident in any government
acquisition report.
The origins of England’s
insistent antiquarianism lay in the desire among its elite,
never confident of their own artistic heritage, to gather
the material manifestations of admired societies and favored
pasts together as a testament to English learning, worldly
experience, and power. Young English gentlemen on the grand
tour of Europe supported the art of connoisseurship in the
seventeenth and eighteenth centuries not only as a learned
attribute, but as protection against the many on the Continent
anxious to maximize the price of any object, real or imitation,
whose context and function were about to change as it traveled
north to an English domestic setting. In the industrial era,
Britain’s home manufacturing and colonial outposts grew,
producing extraordinary wealth and a newly rich middle class
eager to acquire the trappings of educated gentlemen. An obsession
with history deepened, stemming from an aristocratic quest
for stability through reverence for the old and an urge to
preserve what would never be produced again—to care
for it and to pass it on to posterity.
In many countries, particularly
in the later nineteenth century, collecting was driven by
a nationalist longing to return to the purity of folk traditions
being lost through industrialization. England, however, with
its strong economy and far-flung colonial outposts, thought
more internationally. Beyond the thrill of possession and
intellectual attainment, picking and choosing from the chattels
of earlier societies enabled Victorians to achieve an educational
objective of increasing importance to them: the creation of
better things in their own time. This was one of the motives
that made England believe that collecting on the vast scale,
as initiated at South Kensington, was necessary to overcome
the deficiencies of a culture deprived.21
During the 1840s and 1850s, medieval
and Renaissance objects largely displaced antiquities as the
all-consuming collecting passion of the erudite aesthete.
For propagandists such as A. W. N. Pugin and Robert and Elizabeth
Barrett Browning, who believed in the religious and moral
purity of the art of the Middle Ages and early Renaissance,
the objects brought together at South Kensington must have
been impressive. With collections that countered the British
Museum’s extensive holdings of Greek and Roman art,
with the Museum’s commitment to social improvement and
commercial advancement, and with its wildly popular programs,
it is not surprising that South Kensington’s international
fame was marked, even among the toughest Continental critics.
As the French art historian and Inspector General Charles
Yriarte told an English parliamentary committee: “Today,
for all of us foreigners South Kensington is a mecca. England
there possesses the entire art of Europe and the East, their
spiritual manifestations under all forms, and Europe has been
swept into the stream in imitation of England.”22
South Kensington: Its
International Influence
As the words of Yriarte attest,
the success of the first twenty years of the Victoria and
Albert Museum was so acclaimed throughout the world that a
number of other institutions were created in its likeness.
As we have seen, England’s efforts in design education
had begun in the 1830s, driven by the British government’s
competition with European countries that already had schools
or associations devoted to the teaching or display of industrial
arts. France had taken the lead in these early efforts, although
by the second quarter of the nineteenth century many such
organizations existed in Austria and Germany as well. By 1860,
however, nothing on the scale of South Kensington, nothing
with as broad a public scope or a effective an educational
program as the English initiative, existed on the continent.
European fear of England's imminent
rise in arts manufacturing began in the aftermath of the Great
Exhibition of 1851, when even the French began to worry that
their dominance in the field of decorative arts and design
might not last forever. Compte Léon de Laborde and others
argued for schools of applied arts that would replace the
existing schools and the still active apprentice system. Indeed,
a private organisation was established, L'Union Centrale des
Beaux-Arts Appliqués à l'Industrie, to maintain French design
superiority through organised classes and regular exhibitions.
A museum of decorative arts sponsored by the Union Centrale
opened in 1864 and still operates today, as the Musée des
Arts Décoratifs, Paris.23
By the early 1860s, the fame of
South Kensington's Museum and school, as well as the reputation
of Henry Cole, was well established in Austria and Germany,
but the institution was interpreted somewhat differently there
due to the enormous impact of the architect and theorist Gottfried
Semper. In London as a refugee from the German uprisings of
1848, Semper was overwhelmed by the Great Exhibition, where
the assembled industrial works of modern mechanised societies
and the sophisticated ornament and traditional design of non-Western
cultures were all displayed w3ith bold and unconditional belief
in industrial progress. While working at the Exhibition he
wrote a pamphlet, Science, Industry and Art, summarising the
importance of the 1851 event. Intrigued by Semper, Cole had
earlier recommended him as a Great Exhibition designer and
published one of Semper's articles in the December 1851 issue
of the Journal of Design. In 1852 Cole decided to test the
architect's skills further by commissioning him to write a
catalogue on the nature and history of metalwork, which resulted
in Semper's appointment to a teaching position later that
year. After attending Semper's first public lecture in May
1853, Cole described it as "thoughtful and suggestive" in
his ordinarily opinion-free diaries.24
Like Waagen, Semper brought the
theoretical sophistication of German history and aesthetics
to decisions that would fundamentally affect the South Kensington
enterprise. His Science, Industry and Art probably prompted
the 1853 renaming of Cole's enterprise to the Department of
Science and Art.25 The German-born
Prince Albert, also impressed by Semper, commissioned him
to create a master plan for South Kensington's building complex.
It was rejected in 1855 by a government committee, resulting
in Prince Albert's endorsement of the infamous Brompton Boilers,
the temporary iron structures that in the opinion of many,
including Cole, blighted the site until they were substantially
removed in 1866. Semper moved to Zurich soon after his building
scheme was rejected but he continued to be admired by many
in London, including Cole, who hoped the architect would eventually
return to teach at South Kensington.26
Semper's influence on the Continent
has been seen as more wide-ranging than in England, yet it
was during his London years that he developed his theories,
theories that one might think would have been fundamental
to South Kensington's reformative purpose. In Science, Industry
and Art, Semper has prophetically recognised that the forces
of industrialization and capitalism were destroying the historical
basis of art. His conclusions, however, were optimistic: "…
this process of disintegrating existing art types must be
completed by industry, by speculation, and by applied science
before something good and new can result."27
Semper went on to formulate a revolutionary and innovative
theory that disregarded subject matter, which had been the
foundation of academic criticism since the sixteenth century.
He focused instead on the symbolic nature of individual motifs
in objects and the transformation of their meaning in varying
situations of production and cultural environments. Semper
saw the artistic manipulation of material, technique, and
motif as central to the creation of symbolic form. His system,
as published in 1860, effectively resulted in the theoretical
marriage of the fine and applied arts.28
Semper's ideas were immediately
taken up by museums given the task of mimicking the success
and addressing the commercial challenge of South Kensington.
His perspectives not only elevated the status of the applied
art object and the industrial artist, with which these new
museums were concerned, they created an ordering system based
on materials, a system that museum professionals felt could
be applied to both libraries and museum installations. Semper's
four main divisions of classification - ceramics and glass,
metalwork, textiles, and furniture and woodwork - gave a more
purposeful rationale to the materials-based presentations
that had occurred haphazardly since the days of Kunstkammer,
lending greater seriousness to the mission of the applied
arts museum in the process.
It was in Vienna in the mid-1860's,
at the newly formed applied arts museum, where Semper's ideas
were first utilised. Rudolf von Eitelberger, an art history
professor, was sent by the Austrian government to the 1862
International Exhibition in London. The government supported
Eitelberger's recommendation that a museum be founded to advance
the country's earlier efforts to improve the design of objects
for daily use. A permanent building was planned for the new
museum in the mid 1860's by Heinrich von Ferstal, an avid
admirer of Semper (fig.11).
Eitelberger corresponded with the German architect, eventually
receiving from him a copy of the Practical Metals catalogue
that Cole has commissioned in 1852. In the end, Semper's ideas
regarding a scientific ordering by material were adapted to
the Viennese museum's library, a system that is maintained
to this day. His theories as adapted by Ferstal and Eitelberger
also governed the installation of the museum, which was meant
to mirror the library in organisation and purpose.29
From the mid 1850's until the
end of the century, museums of applied arts were established
throughout the world on South Kensington's model. The Industrial
Museum of Scotland (later the Royal Scottish Museum) in Edinburgh
was opened in 1860 by Cole's own Department of Science and
Art, and South Kensington served as a model, directly or indirectly,
for a number of museums within the British Empire, including
one in Bombay (1855) and the Royal Ontario Museum in Toronto
(1912). Anxious to direct South Kensington's training philosophy
to less industrialized populations, civic and national governments
as well as local manufacturers and trade associations supported
museums with ambitious training programs in Moscow (1868),
Budapest (1872), Brno (1873), Zagreb (1880), Prague (1884).
The applied arts museum movement
took root in Scandinavia with the founding of Oslo's applied
arts museum in 1876 and the Kunstindustrimuseum in Copenhagen
in 1890. Because of Arthur Hazelius's successful and highly
influential Nordiska Museet in Stockholm (opened in 1873 as
the Scandinavian Ethnographical Collection and renamed in
1880), and applied arts department eventually was integrated
in the largely painting - and sculpture - oriented National
Museum. This is one of the few instances in Western Europe
in which a broadly focused decorative arts department was
combined with departments of painting and sculpture in a national
museum, a model that is so common among civic museums of the
United States. The Rijksmuseum in Amsterdam, however, represents
the most significant European example of this integration.
Victor de Stuers, one of the principal planners of the building
that still houses the museum, recommended that the new structure
not only be a monument to Dutch art and history, but, like
South Kensington, also incorporate a training school for artists.
The original plans, finished in 1876, included an enormous
gallery for the display of both large, and small, scale sculpture
and applied arts, a vast navelike space that imitated South
Kensington's North and South Courts completed a few years
before.
Italy's efforts to advance training
in the applied arts lead to the establishment of museums in
Milan and Bologna, but the most important was Rome's industrial
arts museum, founded in 1872 by the city government in part
due to an articulate and powerful proponent, Prince Baldassare
Odaschalchi. Throughout the 1870's the prince expressed himself
eloquently, not only on the sorry state of Italian industrial
production, but also on the pillaging of the Italian artistic
heritage for the purpose of educating Northern designers at
museums like South Kensington.30
At the same time, while Japanese
art was increasingly referenced by Western aesthetes, the
Japanese government asked the administrators of South Kensington
to consult on the establishment of an Imperial Museum in Tokyo.
The designer Christopher Dresser was sent to Japan by the
V&A with a donation of English objects and with the additional
directive to advise authorities on their proposed museum installations.
It was in Germany, however, where
the teaching and exhibition programs of South Kensington where
most imitated. In the twenty-five years following the 1864
inauguration of Vienna's decorative arts museum, thirty such
museums were founded in various German cities.31
Berlin's museum project began at the instigation of Crown
Princess Victoria, who followed her father Prince Albert's
interest in arts and industry by sending a government official,
Hermann Schwabe to England to examine South Kensington and
its programs. His published report led to the establishment
of a museum of applied arts in 1867, and a school was begun
a following year. The entire collection of the extraordinarily
prescient Institut Minutoli was soon absorbed into that of
the new museum, and Berlin's Kunstgewerbemuseum became one
of the most important applied arts institutions in the Continent.32
By 1880, under the leadership of it renowned director Julius
Lessing, the Berlin museum moved to a building designed by
Martin Gropius, which, with its central court and surrounding
galleries, mimicked the neo-Renaissance architecture that
Captain Francis Fowke had completed in 1869 for South Kensington.
Lessing followed a Semperian system
of displaying objects in most of his new museum's galleries,
but he was also a leader in establishing a different direction
for applied arts installations in Germany, one which sort
to arrange objects culturally and historically, mixing mediums
in one gallery to simulate domestic environments rather than
separating objects by material. Another leading director of
a German museum, Justus Brinckmann, later discussed these
new objectives in relation to his Museum für Kunst und Gewerbe
in Hamburg:"…[A] technological and foundation." His institution's
most significant task, he said, would now be directed toward
"exhibiting objects according to their natural living context…
[a method] which has long since been recognised by ethnographic
museums.33
Brinkmann promoted his views on
installation, with their contemporary parallels in culturally
based art history and in the emerging field of anthropology,
both to combat the historical revivalism he felt had been
caused by "artists weaned from their own creativity and pushed
towards a superficial eclecticism," and to focus his museum
on a broader public, one that extended beyond that of artisans
and manufacturers. As the modern movement began, applied arts
museums throughout Germany began to reorganize their installations
along cultural and historical lines. The movement had a parallel
development in museums of fine arts through the influential
work of Director Wilhelm von Bode, whose Kaiser Frieddrich
Museum in Berlin opened in 1904 to international acclaim.34
Brinkmann began his career as
an adamant follower of Semper and his ideas. Recognizing the
depth and subtlety of Semper's thinking, he introduced his
perspectives endorsing a more cultural and historical direction
in installations by quoting from Semper's Science, Industry
and Art. Brinkmann rightly separated the breadth, range and
cultural understanding of Semper's thought from the materials-based
installations that were to become so associated with his reputation,
a reputation derived from the practical application of his
ideas by his many museum followers: "Collections and public
monuments are the true teachers of a free people. They are
not merely the teachers of practical exercises, but more importantly
the schools of public taste."35
South Kensington: Its
Influence in the United States
When the South Kensington Museum
opened in the 1850s, only a handful of institutions in America
exhibited objects considered to be works of art for public
enjoyment and instruction. Some were art schools, like Philadelphia's
Pennsylvania Academy and New York's National Academy of Design,
while others were libraries or historical societies, like
the Boston Athenaeum, the New-York Historical Society, the
Peabody Museum in Salem, and the Brooklyn Institute (now the
Brooklyn Museum of Art). Only the Wadsworth Atheneum, established
in 1842 in Hartford, Connecticut, could have been considered-like
art museums today-an organization whose primary public purpose
centered on the exhibition of a permanent collection of art
objects. The situation was to change completely by the end
of the nineteenth century. The international fame of the South
Kensington Museum and its schools, and the belief in the success
of the English enterprise, were in no small measure responsible
for this revolution in the United States. Throughout the late
1860s and 1870s, the South Kensington example was invoked
to motivate America's business and education leaders to establish
art museums in a number of cities, each with an avowed purpose
of public service through education.
While South Kensington was the
catalytic agent that motivated civic and business leaders,
education was the battle cry. As Charles Perkins wryly observed
in 1870, the opening year of Boston's Museum of Fine Arts,
which he helped found: "We may safely say that as a nation
we should be totally indifferent if all the works of art in
the world were to vanish into space." He emphasized, therefore,
that the special mission of any art museum movement in the
United States had to be "collecting material for the education
of a nation in art, not at making collections of objects of
art."36
Given this perception of the country's
deficiencies in art education in the mid-nineteenth century,
it is not surprising that a number of teaching institutions
were established whose primary purpose was to organize art
classes; a somewhat secondary emphasis was placed on museum
collections as teaching tools. In 1853, for example, the nine-year-old
Philadelphia School of Design for Women became a part of the
Franklin Institute, which is still in operation. That same
year, iron magnate Peter Cooper laid the cornerstone in Manhattan
for the Cooper Union for the Advancement of Science and Art,
which to this day maintains the practice of free tuition for
all its students. Space for a "museum of history, art and
science" was prepared on the top floor of the Cooper Union
building, which opened in 1859 to the design of Frederick
A. Peterson, but it never reached its potential in the school's
early years. Not until 1897, and only because of the efforts
of Cooper's devoted granddaughters, the Misses Hewitt, was
a museum of decorative arts-primarily for the use of the school's
students-established on that site. Today the Cooper-Hewitt
Museum is part of the Smithsonian Institution and occupies
the former mansion of industrialist Andrew Carnegie on New
York's Upper East Side. It has become the National Museum
of Design in the United States.
Some of the largest and most effective
schools were established in the wake of the highly influential
1876 Centennial Exposition in Philadelphia, where South Kensington's
achievements in raising the standards of England's arts industries
were touted to the visiting crowds. The purpose of New Haven's
Connecticut Museum of Industrial Art, chartered in the months
following the Centennial's closing, was "as that upon which
the South Kensington is founded." The most prominent teaching
institution begun in the wake of Philadelphia's exhibition,
however, was the Rhode Island School of Design in Providence,
established in 1877 by the Women's Centennial Commission of
Rhode Island. The Commission hoped their "good School of Design
with a subsidiary Gallery of Art . . . would benefit all classes
and both sexes as the experience of English schools had already
proved." Already in 1854 the Rhode Island Art Association
had been created to establish "a permanent Art Museum and
Gallery of the Arts of Design . . . cultivating and promoting
the Ornamental and Useful Arts." The Rhode Island School of
Design quickly moved to establish a museum, which today remains
Providence's principal art gallery.37
A nationally supported museum
focused on training in the decorative arts did not take root
in the United States-as it had in virtually every European
country by 1900-largely because the American art museum movement
itself sprang from the very motivations that brought about
the applied arts museum movement abroad, namely, a concern
for better training facilities for "objects of beauty and
utility." A pragmatic self-improvement ethic directed at advancing
business and commerce had been fostered in the New World long
before John Adams, in 1789, recommended the study of "the
useful, the mechanic arts." With that ethic came an equally
deep-seated skepticism of the fine arts and their capacity
for contributing to the self-prescribed task of expanding
the country and capitalizing on its natural resources. For
these reasons, Charles Perkins and his contemporaries believed
that while America's cultural institutions might perform a
useful purpose integrating practical art and education, such
an effort could never be supported by the government. Museums
would have to result from the joint effort and financial commitment
of the country's civic leaders. Therefore, the "carrot" of
commercial prosperity attained through artistic enterprise
prompted the commitment of America's businessmen to the art
museum movement. As the movement evolved, it was further driven
by a complex set of motivations, ranging from civic duty and
personal recognition, to the transfer of the homogeneous values
of America's elite to the country's broad, mostly immigrant
underclass.
South Kensington was consistently
the referenced model in the rhetoric behind virtually every
American art museum founded in the 1870s. The references were
never more explicit, however, than in the boosterish words
accompanying the founding of the Cincinnati Art Museum. Between
1877 and 1880 a well- orchestrated effort inspired by the
Centennial Exposition and led by the Women's Art Museum Association
of Cincinnati promoted the founding of a permanent art museum,
using the appeal of South Kensington's success to support
its cause. A number of lectures, including two talks on South
Kensington-the first given by one of the city's foremost citizens,
Charles P. Taft-focused on the benefits of an art museum to
the city's industry. The effort was further enhanced by a
regular series of classes offered by the Association and a
loan exhibition comprised of more than two thousand objects
drawn from local private collections. As a result of this
concerted drive, in 1880 Charles W. West announced that he
would give $150,000 toward the establishment of a new museum,
provided that his gift was equaled by public subscription.
Within four weeks his gift was matched and plans for a museum
building were begun. The Cincinnati Art Museum opened in 1886
on its present site in Eden Park (fig. 12).38
It was through such focused efforts
on the part of citizen groups that most of the large, urban
art museums of the United States were formed. While individual
histories vary, the ever-present conditions of the museum
building movement included local pride that drove competition
of both a civic and commercial kind, as well as a belief among
the educated population in the moral and practical value of
art education. In certain cities, as in Cincinnati, it was
women's groups that served as the organizational catalysts.
In 1877, the all-female Chicago Society of Decorative Art
was founded. Its effect on the city's male business leaders
in establishing the Art Institute of Chicago is demonstrated
by the fact that the Society's program was quickly integrated
with that of the art museum once that organization was established.
In other cities, the educational program of South Kensington
was promoted by teachers of art and design who were the primary
catalysts to local initiatives in founding museums. Halsey
Cooley Ives, a drawing instructor at Washington University
in St. Louis, promoted Cole's work after his return from a
study trip to England in 1875. In part through his efforts,
the Saint Louis Art Museum opened in 1879.39
The Corcoran Gallery in Washington,
D.C., was founded in 1859 when banker William W. Corcoran
made his private collection available to the public. Following
the 1876 Centennial Exposition in Philadelphia, with its encouragement
of civic initiatives in art education, a school of design
connected with the Gallery opened in 1878. That the centennial
celebration was an important agent in bringing South Kensington's
achievements to public awareness is most clearly demonstrated
in Philadelphia itself. The Pennsylvania Museum and School
of Industrial Art-later to become the Philadelphia Museum
of Art-was chartered on the eve of the Exposition as both
a "perpetual" source of "improvement and equipment" and an
educational organization "to develop the Art Industries of
the State." The museum cited South Kensington specifically
in its charter and, almost as a reminder of the English museum's
origins in the Great Exhibition, was located in the Exposition's
main building, Memorial Hall, for years thereafter.40
Philadelphia's Centennial Exposition
was not the only means by which the example of South Kensington
was transmitted to America's civic community. The two largest
art museums in the country-the Museum of Fine Arts, Boston,
and The Metropolitan Museum of Art in New York-were each chartered
in 1870. When compared to museums founded in the five years
following the Philadelphia Exposition, it is apparent that
the value of South Kensington's programs and collections was
integrated more subtly into the charters of these earlier
museums. The South Kensington model still served these large
eastern urban centers, however, as a rallying point for civic
action.
The Metropolitan Museum was established
for the stated purpose of "encouraging and developing the
study of the fine arts, and the application of arts to manufacture
and practical life." It was chartered one year after a famous
dinner at the Union League Club during which a room full of
New York's wealthy and powerful listened to a program of speeches
following a lengthy address by the renowned American literary
figure William Cullen Bryant. Each of the evening's presentations
extolled the benefits of an art museum to a city like New
York. The rhetoric was geared to an audience of the potentially
social-minded and guilt-ridden who, like so many of the rich
at the time, believed that an expansion in the number of public
high schools, universities, and morally uplifting cultural
organizations might be an antidote to the ills perpetrated
on the country by industrialization and rapid growth.
Invited speakers included the
architect Richard Morris Hunt and Henry Cole's brother, each
of whom planted the practical program and potential economic
advantage of a South Kensington-style institution in the minds
of all present. By 1875 the fledgling museum was exhibiting
"reproductions of works of art [from the] South Kensington
Museum" on the ground floor of its temporary quarters. The
success of the English museum in establishing an effective
rationale for the new enterprise is evident in the remarks
of Metropolitan Museum trustee Joseph Choate, who referred
to South Kensington frequently in his 1880 address opening
the first building in Central Park.41
The primary advocate for the
establishment of a South Kensington-style institution in Boston,
Charles C. Perkins, developed his commitment through a personal
knowledge of the English museum, making his advocacy the most
sophisticated of any founding American museum trustee. Given
a project in which the integration of the interests of business,
art, and social enterprise was essential, Perkins had established
links with each constituency. Grandson of a wealthy China
trade merchant, he had studied art in Europe and authored
books on Italian sculpture. Through his research, Perkins
had met several of the South Kensington officials. In 1869,
as chairman of a special committee of the American Social
Science Association considering art from an educational perspective,
he touted the value of appreciating the beautiful in nature
and art as a prelude to proposing the establishment of institutions
throughout the country based on South Kensington's model.42
Boston's museum effort also included
the involvement of the city's many institutions of higher
education, Harvard University and the Massachusetts Institute
of Technology among them. Perkins's views, therefore, had
to be integrated with those of his colleague trustees, some
of whom favored the British Museum model over that of South
Kensington. Due to Perkins's efforts, the Museum of Fine Arts
effectively combined both museological perspectives in its
earliest years. He made sure, however, that a representative
of the Lowell School of Industrial Design was represented
on the board. He also personally consulted with Cole in the
1871 hiring of Walter Smith, an English graduate of South
Kensington who was picked by the Boston school board to begin
a drawing program in the city.43
At the inauguration of the museum's
first building (fig. 13),
whose architecture was closely modeled on South Kensington,
Perkins stated his hope that it "would be a rival . . . of
the great industrial museums at Kensington and Vienna."44
The museum strived to do so in its installations from the
beginning. While its ground-floor galleries were devoted to
a few ancient artifacts and numerous casts of sculpture (fig.
14), on its second floor, in the words of a contemporary spokesperson,
"the 'South Kensington' aspect develops." A variety of Western
and
Eastern objects were displayed in these galleries, along with
the first period paneling ever mounted in an American museum,
a sixteenth-century carved oak surround intended to enhance
an installation of furniture, sculpture, and armor (fig. 15).
A Boston museum supporter, writing of his city's effort and
that of all American art institutions of the time, noted that
"the success of the South Kensington Museum is the corner-stone
of our art museums."45
While a cornerstone it certainly
was, by the mid-1880s the South Kensington model had lost
much of the power it earlier had demonstrated in galvanizing
the American museum movement. This was no doubt due in part
to the criticism the institution had begun to receive in England.
That criticism reflected more than just the failed leadership
of those administrators who came to power in the years after
Cole's 1873 retirement. A different intellectual environment,
an evolved social and aesthetic value system in both England
and the United States, was affecting public expectations of
museums. By the turn of the century, American institutions
increasingly focused on more culturally centered displays
and emphasized the historical and aesthetic importance of
the individual works on view, paintings in particular. As
in German museums of the time, less emphasis was placed on
the material and technical attributes of objects considered
so important to the training of designers, artisans, and manufacturers.
In addition, toward the turn of
the century the international museum world was ever more distracted
by the competitive atmosphere of collection enhancement, symbolized
so publicly by the rise of influential art dealers like that
of the Duveen firm in London and New York. With museums and
their private supporters intent on acquiring expertise, whether
through professionals employed by museums, such as Wilhelm
von Bode at the Kaiser Friedrich Museum in Berlin, or those
outside the museum world, such as the paintings expert Bernard
Berenson, an altered museological value system expressed itself
through a growing shift in institutional priorities.
When J. P. Morgan became president
of the Metropolitan Museum in 1905, he deemphasized the institution's
well-established rhetoric of education through design training
and began to direct the museum far more toward the aesthetic
standards of objects on display. While Morgan succeeded in
convincing the V&A's director, Sir Caspar Purdon Clarke, to
head the Metropolitan in 1905, Clarke's tenure was not considered
a great success. The prominent English critic Roger Fry's
appointment as paintings curator, in the same year that Clarke
arrived in New York, signaled an institutional shift toward
collecting masterpieces. In addition, a more historically
and culturally centered presentation of applied arts was assured
when Bode's assistant, Wilhelm Valentiner, was hired as decorative
arts curator in 1907. In spite of these changes, the purpose
of teaching New York's designers and craftsmen was maintained,
not only in the Metropolitan Museum's education program, but
through the establishment of a Department of Industrial Relations
in 1916, a department that began to organize a series of annual
exhibitions highlighting the country's most recent industrial
products. Those exhibitions continued until World War II,
when the function was assumed by the young Museum of Modern
Art.46
Unlike the Metropolitan Museum,
since 1877 Boston's Museum of Fine Arts had advanced its educational
role by supporting a separate art school within the museum.
Because Boston's art school included the study of industrial
art, the museum was able to back away even more easily than
the Metropolitan from a dedicated commitment to applied arts
training in its galleries. By the opening years of the twentieth
century, Boston's ties to its South Kensington roots became
very tenuous indeed. The break became imminent when the museum
initiated plans to leave its original South Kensington-style
building on Copley Square and move to the structure it still
occupies along the Fenway. The arrangement of the new building
not only incorporated the views of the museum's influential
secretary, Benjamin Ives Gilman, who would establish an international
reputation for himself promoting the primary aesthetic role
of the art museum, it also drew on the principles underlying
the highly praised galleries of Bode's Kaiser Friedrich Museum.
The Boston museum's building committee visited Berlin soon
after its museum opened. The Museum of Fine Arts, Boston,
eventually created a two-level program for the presentation
of its collections, an approach that came to be recognized
around the world. Primary galleries emphasized singular masterpiece
objects presented whenever
possible in culturally evocative
displays, while other rooms were set aside for dense installations
intended for a more learned audience of collectors and scholars.
This type of organization was to be adopted by a number of
museums in the United States and elsewhere in the twentieth
century. Leigh Ashton would eventually reinstall the Victoria
and Albert Museum on these principles in the late 1940s.47
From South Kensington
To The V&A
Only Cole-the art and education
idealist, the civil servant as impresario, the lobbyist without
compare-could balance the design and commerce, education and
art edification goals of South Kensington and shape them into
a program that could be received positively by both the public
and its government representatives. When he retired, the house
of cards he balanced began to dissolve under the oversight
of lesser men. Criticism mounted as the English art world
sensed a power vacuum and an institutional loss of direction,
but, in truth, ill feeling had already surfaced at Cole's
retirement in 1873 with the abortive attempt to have the best
of South Kensington's collections taken over by the British
Museum. The Department of Science and Art began to look confused,
inelegant, ineffective.
Between 1880 and 1910 the Museum slowly reconditioned itself,
focusing its objectives on its multifarious collections-collections
reflective of its earlier and more diverse, albeit somewhat
scattershot, programs. Institutional reconditioning began
in 1880 with the move of modern manufactured objects to Bethnal
Green, and it ended with the 1909 establishment of a separate
Science Museum at South Kensington, the solution finally arrived
at to manage the Semperian vision of "Science being reunited
with Art" that had helped to spawn the confusion in the first
place. The most significant action taken during this period
of reform was the creation of materials-based curatorial departments
in 1897. A few years later, with complete awareness of the
trend toward cultural and historical displays, the Museum
opted to reform its installations along lines established
during its earliest years. The 1908 committee on display embraced
what were then considered to be the founding installation
principles of Cole's enterprise, the exhibition of objects
by material and technique, in order to better serve the museum's
primary designer and craftsman audience (fig. 16) .
This reformation, however, eventually
resulted in a tradition of scholarship that had little to
do with Cole's ideals and was in no way reflective of Semper's.
A new generation of young scholars began to work for the museum
in the 1890s.
Eventually they deepened as they
reformed the scholarly role of the Museum by applying the
disciplined historical and aesthetic concerns of turn-of-the-century
art criticism to the decorative arts. In the process, the
Museum turned further away from contemporary art as well as
from the institution's elaborate regional education programs
for both beginning and intermediate students. It focused instead
on collection care and advancement, with a highly educated
audience in mind. The new intellectual direction of the Museum,
developed and nurtured over most of the twentieth century,
combined contemporary taxonomic concerns with the English
national tradition of erudite antiquarian expertise. Together,
these commitments fostered a system of connoisseurship based
on materials, technique, and the empirical understanding of
an object's history that had never been achieved before and
probably never will again. Its refinement and accomplishment
were such that by the middle decades of the twentieth century,
the international stature of the Victoria and Albert Museum
as a source of object-specific knowledge in the decorative
arts was unparalleled.
As the V&A moved into the late
twentieth century, however, the academic rigor given primacy
in the institution increasingly appeared to be out of step
with the interests and demographics of a dramatically expanding
national and international museum audience. It began to occur
to some at the V&A that sustaining the narrow world of art
scholars who practiced a life of connoisseurship-a word, indeed,
which few members of the potential new museum-going public
could even define-clearly threatened the viability, perhaps
even the survival, of the institution. The Museum's directors
in the last quarter of the twentieth century moved to update
institutional practices, broaden intellectual perspectives,
and to focus again on the designer and craftsman audience
to which the Museum was originally directed and from which
it had become disengaged.
Confronting, in many ways, that
very environment of conflicting values overseen by Cole and
Robinson in the nineteenth century, the tug of war between
scholarship and accessibility seems to remain unresolved within
the institution today, much as it remains unresolved in the
museum world as a whole. The schism between these two institutional
directions, however, is somehow magnified at the V&A, no doubt
because it is this Museum that is so central to our historical
comprehension of the elusive educational dream in Western
museum culture.
Our continuing respect for the
Museum in the final analysis has as much to do with its collecting
achievement as with the articulation of its educational mandate
so influential to so many subsequent museum enterprises. The
collections of the Victoria and Albert Museum comprise more
than four million objects-countless works of art of unique
significance and aesthetic excellence that have been and will
be appreciated by generations past, present, and future. These
collections also constitute a priceless archive reflecting
a changing canon variously interpreted and displayed over
time, a canon that evolved out of the aesthetic, social, and
political fabric shaping the Museum over the century and a
half of its existence. The V&A's treasures and all that they
signify define an institution that remains one of Britain's
greatest contributions to the international artistic legacy
we all share.
| Footnotes |
| 1. |
Taft,
1878, p. 10. John Adams’s attitude is expressed
in the letter to his wife that
concludes his often quoted perspective on generational
progress: “I must study politics
and war, that my sons may have the liberty to study
mathematics and philosophy...
in order to give their children a right to study painting,
poetry, music, architecture,
statuary, tapestry, and porcelain” (John Adams
to Abigail Adams, 1780, in Adams,
1876, p. 381). |
| 2. |
These
words from the “Influence of the South Kensington
Museum” were underlined by William T. WaIters
in his personal copy of the catalogue for the 1889 Paris
Exposition Universelle (“First Group”),
1889, p. 15. (I am grateful to William R. Johnston of
Baltimore’s Walters Art Gallery for this information.) |
| 3. |
Menzhausen,
1985, pp. 69-75. |
| 4. |
Neverov,
1985, pp. 54-61. |
| 5. |
McClellan,
1994, pp. 124-54. |
| 6. |
In
1865, Henry Cole made a study of the Conservatoire and
his notes are in the National Art Library, V&A (55.AA.56.f.97).
See also Tise, 1991, pp.1-5; Froissart, 1994, pp. 83-90;
and Conforti, in press [1997]. |
| 7. |
For
Vienna’s response to the French Ecole and Conservatoire,
see Lackner and Mikoletsky, 1995, pp. 29-42. |
| 8. |
Select
Committee. Report from the Select Committee Appointed…,1835-36. |
| 9. |
The
Museum opened in May 1852. 11 appears that Cole and
Prince Albert initially looked to the British Museum
as a source of collections: Cole’s diary chronicles
a meeting in which the prince discussed his plan “to
buy plenty of ground at Kensington to provide Collection
of History of Manufactures, Lectures and c. to reform
school of design to Call it College of Applied Art....I
agreed that to bring there the overflowings of the Brit
Mus: wd aid all other proceedings in that neighborhood.”
Cole Diaries, entry for 5 January 1852. |
| 10. |
Privy
Council, 1853, p. 27. |
| 11. |
For
Cole’s early background and administrative attributes,
see Cooper, 1992. For Benthamism, see Nesbit, 1966,
pp. 20-37. |
| 12. |
Cole's
belief in the power of his institution to advance the
level of public taste grew with each year. His aims
were already evident in a lecture, "On Public Taste
in Kensington,” 5 April1853 (Cole Miscellanies,
vol. XI, f.8), in which he connects the future establishment
of the school and Museum to a broad educational objective
that he understood to have commercial benefit. In 1857
Cole was even successful in arranging for his Department
of Science and Art to report to the Education Minister
rather than the Board of Trade.
Cole realized the education of the consumer was fundamental
to the Museum's role and he referred to it both in his
early years at the Museum and after his retirement.
For one of the first of the now common studies focusing
on the indoctrination of the Museum's consumer audience
(and its parallels to the development of the department
store in the late nineteenth century), see N. Harris,
1990.
For an interpretation of South Kensington's role in
advancing consumer demand, see Purbrick, 1994. |
| 13. |
Cole's
hope that South Kensington might be self-supporting
is suggested by an 1853 lecture in which he asks that
Kensington residents tax themselves "as a parish"
to make such an institution possible (Cole Miscellanies,
vol. XI, f.8). As time went on, however, and significant
public support appeared out of reach, Cole changed his
perspective by suggesting that government support was
the only way to ensure public purpose (Cole Miscellanies,
vol. XV, f.48). |
| 14. |
The
circulation of objects from the collections, a fundamental
requirement in the government mandate, began in 1854
(Department of Science and Art, 1881 [Ed.84.29] ) .Cole's
acquisition of photographic, electrotype, and plaster
reproductions began early in the institution’s
history (Cole Miscellanies, vol. IX, f.282) and continued
through his directorship, when his foreign travel was
often consumed with adding to the Museum's collection
of copies. |
| 15. |
Cole
lecture, The Functions of the Science and Art Department.
While one cannot generalize on admission policies in
eighteenth- and early-nineteenth-century European museums,
most considered their "public" to be aristocrats,
learned individuals, or artists. Often they were allowed
to visit a collection only upon application or on certain
days of the week. Admission fees were also fairly commonplace.
Cole, therefore, took special pride in his introduction
of evening hours, and in the number of days South Kensington
was available free of charge, making it more accessible
to the working classes than any museum at the time. |
| 16. |
Cole
spent much of his first official report in 1853 discussing
teaching by example (Cole Miscellanies, vol. IX, f.80).
In 1860 when John Charles Robinson testified to the
Select Committee, he summarized institutional attitudes
on the use of objects for educational purposes: "I
do not consider that the mere reproduction of the things
we have got is the right use, nor do I think it a principal
one, but I think that manufacturers and workmen, and
students, get a general education at the museum for
having fine examples before them" (Select Committee,
1860, p. 109). |
| 17. |
Cole
Miscellanies, vol. VII, f.223. The effort Cole went
through to secure great collections is first evidenced
in his work acquiring the Gherardini sculpture models
(Cole Diaries, 1854, entries for March 13,20,27, and
April 10, 13). |
| 18. |
Already
in 1853, Marlborough House displays included a "specimen
of Mexican pottery...[a] Ceylon sword...2 Chinese filigree
bracelets" (Cole Miscellanies, vol. IX, f.80).
After citing the purchases of Indian objects from the
Great Exhibition of 1851, Cole in 1866 justified broadening
the Indian collections to casts of architectural elements,
"[as] India and the United Kingdom are under the
same sovereign, it appears most desirable to obtain
a complete representation of Indian architecture for
South Kensington" (Cole Miscellanies, vol. XIV,
f.49). |
| 19. |
Cole
was an avid critic of all aspects of a museum's public
face, including its installations. As early as 1842
in a pamphlet on the British Museum, he complained of
works of art "hung so high, that the label attached
to them cannot be deciphered" (Cole Miscellanies,
vol. VII, f.51). The journals of his trips abroad are
filled with the observations of a serious museum professional
and critic. On an 1863 trip he worried in the Salle
d'Apollon at the Louvre that the "real magnificence
and finesse of the objects are overpowered by the splendor
of the room." In Berlin, he complains of no W.C.
before revealing his own aesthetic inclinations about
the works on view. "...the collections here have
been made from a learned point of view rather than of
art....but no cost has been spared to set off the collection"
\ Cole, "Notes on a Journey to Vienna...;' pp.
3, 29) . |
| 20. |
Robinson
spoke of installation practice in educational terms
as early as 1854. "...the judicious arrangement
and juxtaposition of specimens for comparison...facilitate[s]
the deduction of those abstract laws and principles,
a proper acquaintance with which is the foundation of
all true knowledge" (Robinson, An
Introductory Lecture on the Museum of Ornamental Art
of the Department, 1854). That South Kensington took
particular notice of Cluny as a museum paradigm is evidenced
not only by Cole's occasional references to the French
museum (e.g., Cole Diaries, 27 March 1856 entry), but
also by Robinsons comment of 1863 that the "Musee
de Cluny possessed a most valuable and practically useful
collection of works of medieval and Renaissance art:”
later, Robinson unwittingly suggested that it represented
a standard for him. After buying art for South Kensington
for ten years, he claimed in writing that his Museum's
collection was "almost superior" to that exhibited
at Cluny (Robinson, 1863). |
| 21. |
Robinson
felt that intuitive good taste came to "certain
continental peoples...familiar from childhood with the
most refined works of art.” He went on to lament,
"But then London is not Venice" (Robinson,
1854, p. 21). |
| 22. |
Charles
Yriarte's words are recorded in Select Committee, Second
Report from the Select Committee...,1897, (note 103),
p. 493. While this comment introduced Yriarte's criticism
of South Kensington's display philosophy after Cole's
retirement, he clearly appreciated the high level of
medieval and Renaissance objects acquired under Cole's
directorship. |
| 23. |
For
the applied arts museum movement in France, see Michael
Conforti, "les musées des arts appliqués
et l'histoire de I'art,” in press [1997]. |
| 24. |
Cole
Diaries, 20 May 1853 entry. |
| 25. |
Semper's
views on the "reuniting" of science and art
are stated succinctly in his treatise on metalwork presented
to Cole in August 1852, a few months before the department's
name was changed. "National education will be perfect,
when science shall be pervaded by art and art by science
and all human relations by both.... [Public collections]
must bear the double character of scientific and artistic
institutions" (Semper, "Practical Art in Metals,”
1854, nos. 2,6). |
| 26. |
For
a summary of Semper's London years, see Mallgrave, 1996.
For Semper's plans for South Kensington, see Physick,
1994, pp. 28-36. |
| 27. |
Mallgrave,
1996, p. 206. |
| 28. |
Semper,
Der Stil..., 1860/63. This fundamental theoretical text
in art history is about to be published in its first
English translation, although, appreciating the importance
of Semper to their project, such a translation was discussed
at South Kensington in the mid-1880s. (I thank Harry
Mallgrave for this information.) |
| 29. |
I
thank Harry Mallgrave and Christian Witt-Dörring
for much of this information. For the early history
of the Museum für angewandte Kunst, see Fliedl,
1986, and Noever, 1988. For Austria's early efforts
at design education, see Lackner and Mikoletsky, 1995,
pp. 29-42.
Cole was in Vienna in 1864 a few months before the opening
of Eitelberger's museum, but he seems not to have been
aware of this new enterprise ( Cole, "Notes on
a Journey to Vienna...,” 1870 ). |
| 30. |
For
comments on Italy's achievement in establishing museums
and the country's concern over the loss of its cultural
patrimony to the collections of other nations, see Odaschalchi,
pp. 295-6. |
| 31. |
For
the history of applied arts museums in Germany, see
Mundt, 1974. |
| 32. |
Schwabe,
1866a. The Institut Minutoli, which opened in 1845 in
Liegnitz, Silesia (now Poland), was organized by a Prussian
civil servant, Alexander von Minutoli, who had been
sent to Silesia to improve the region's textile, glass,
and cast –iron industries. It appears that Henry
Cole was not aware of Minutoli's institute when he planned
his museum and school, although it anticipates the training
program and purposeful arrangement of objects in Cole's
enterprise. In 1853, however, Minutoli informed officials
in London of his work, and an account of the Institut's
achievements was published that year in the Journal
of the Society of Arts, pp. 320-4. |
| 33. |
Brinckmann,
1894, pp. V -VII. For Lessing's contribution to culturally
focused installation, see Mundt, 1982. |
| 34. |
For
Bode's innovative and historically evocative installation,
see Conforti, 1992, pp. 3-14. In 1896, Bode argued with
Julius Lessing in print over whether applied arts museums
were as advanced as his fine arts museum in embracing
the new, more cultural-history approach to museum installation
and collection growth. For differing responses to Bode's
innovations, see Baker on "Bode and Museum Display,”
1996a. |
| 35. |
Brinckmann,
1894, as translated by Mallgrave and Hermann in Semper,
Four Elements of Architecture..., 1989, p. 160. |
| 36. |
Perkins,
1870, pp. 7-8. |
| 37. |
Woodward,
1985, pp. 12-60. For further discussion of South Kensington
and schools
of design in the United States, see Morris, 1986, pp.
75-82. |
| 38. |
Cincinnati
Art Museum, 1981, pp. 8-12. |
| 39. |
Tvrdik,
1977, p. 10; Saint Louis Art Museum, 1984-88, p. 3. |
| 40. |
Corcoran
Gallery, 1985, p. 2; Babbitt, Philadelphia, 1995, pp.
10-21; Morikawa,1983, pp. 281-5. |
| 41. |
For
the early history of The Metropolitan Museum of Art,
see Howe, 1913; and Tomkins, 1970, pp. 15- 120. Choate's
words seem to echo those of the Cincinnati promoter
Charles A. Taft, delivered and published two years before
(Tomkins,p. 23). |
| 42. |
For
Charles C. Perkins, see Whitehill, 1970, pp. 10-2. For
a summary of Perkins's report on museums, see Perkins,
op. cit., where his most complete perspective on the
value of South Kensington is expressed. |
| 43. |
Eliot,
1887, pp. 17-8. Walter Smith subsequently became an
outspoken and respected advocate for the establishment
of South Kensington-style art programs in the United
States (see Morris, 1986, pp. 75-6). |
| 44. |
Perkins's
inaugural speech is referred to in N. Harris, 1962,
P 554-66. |
| 45. |
The
American Architect and Building News, 1880, p. 207. |
| 46. |
For
a discussion of these Metropolitan Museum exhibitions,
see Miller, 1990. |
| 47. |
For
the Boston building and plan, see Whitehill, pp. 172-88,
204-45; also, "Communications to the Trustees regarding
the New Building" (privately printed,1904); and
"The Museum Commission in Europe" (privately
printed, 1905), both in the Archives of the Museum of
Fine Arts, Boston.
The new Boston building that opened in 1909 reflected
the intelligent, indeed sophisticated, philosophies
of its senior staff at the turn of the century. Gilman
regularly published the programs and perspectives that
shaped Boston's direction. His ideas significantly influenced
American early-twentieth-century museums, especially
his organization of the Country's first lecture programs
by "docents,” a term Gilman coined.
|
|