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Graphic design blossomed in the sixties to become the dominant creative discipline of that era and the spirit of experimentation and diversity continued into the following decade. Despite the emergence of such figures as Gert Dumbar, Neville Brody and Mark Farrow who took the discipline in new directions, during the eighties the overriding flavour was of historical decorative pastiche in which illustrators enjoyed a golden age. However, the backlash was only around the corner and a new brutalism emerged, epitomised by more tough-minded work such as Pearce Marchbank's Skinhead book and the large-format Blueprint architectural magazine. Graphic design turned dark and menacing in the nineties and the emotional directness of US design began to influence the British scene, leading to less reliance on polished and well-mannered graphics in favour of strong, simple communication ideas executed with conviction. A trend which continues today. |
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The Beautiful South - Go Discs
Illustrator: David Cutter
D&AD Silver Award 1993 |
