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The power of the giant 48-sheet poster emerged in the seventies as memorable campaigns by Collett Dickenson Pearce for Heineken and Benson & Hedges caught the imagination - and Saatchi's 'Labour isn't working' poster helped the Conservatives win power. In the eighties billboards worked even harder to exploit the outdoor medium, often using surreal imagery. But one of the longest-running poster campaigns - for The Economist - uses an economy of means to get its message across. |
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Benson & Hedges Pyramids
Advertising Agency: Collett Dickenson Pearce
D&AD Silver Award 1979 |
