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For 30 years, D&AD Award winners defined how to create the perfect press ad with a great headline, a compelling image, a classic layout and superb typography. The style became instantly recognisable; David Abbott and Ron Brown at Abbott Mead Vickers were the masters of the craft. Then in the nineties the rules changed abruptly. Press ads could no longer look like advertising. Out went the old style. In came editorial pastiche and the artistic collage - shock tactics to hook the reader. |
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Could You Turn the Other Cheek?
Advertising Agency: Collett Dickenson & Pearce
D&AD Silver Award 1989 |
