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Product designers were given their own category at the D&AD Awards in 1988 but didn't fully emerge in their own right until the following decade. Initially design consultants such as Seymour Powell, IDEO and Priestman Goode produced the goods. Then the in-house design teams at JCB, Dyson, Audi and Apple Computer took over, demonstrating that a brilliantly-designed product is its own best advertisement. Apple products in particular display a powerful synthesis of engineering and communication. |
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Eurostar UK
1997
Design Group: Jones Garrard
D&AD Silver Award 1997 |
