| Terence Conran established
two manufacturing companies during the 1950s, Conran Furniture and Conran
Fabrics. His aim was to make attractive, affordable design available
to the general public. In 1964 Conran opened the first Habitat in Brompton Cross, London. It was staffed by assistants clad in Mary Quant clothing, as a way of attracting young customers. Conran sold contemporary home furnishings and domestic items. He sourced textiles and furnishings from a number of companies. Many of these goods were not available elsewhere in Britain. Prices were low to enable customers to replace these household items every few years as fashions changed. The products were displayed en masse and within easy reach. By the end of the decade, Habitat had nine UK branches and today the shop retains its reputation for inexpensive, appealing design. |
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