
'Ride Swift Cycles' Poster, for the Swift Cycle Co Ltd, by Tom Brown, c.1898
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The modern bicycle, with its triangular frame, low centre of gravity, matched wheels with rubber tyres and geared chain drive to the rear wheel, is descended directly from the safety bicycle of 1885. A number of new designs appeared at this time, prompted by the dangerous shortcoming of the popular penny farthing, or ordinary bicycle. The most important was the Rover, developed in Coventry by John Kemp Starley, the prototype of the modern machine. By 1888 the safety bicycle had pneumatic tyres, gears and better brakes, and by 1890 when this machine was made by Singer, cycling was established as a safe activity with universal appeal.
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