Arts Council of Great Britain: records, 1928-1997


Series description

Series title: External Relations Department: Marketing Officer's Files, 1964-1990
Reference: ACGB/64
Extent: 124 items

Context

In 1985/86 a Marketing and Resources Department was formed as part of the Services Division. It took over responsibility for communications, information, marketing and the press office from the Personnel and Administration Department.

In 1991/92 a further restructuring took place and most of the responsibilities of the department were transferred to the new External Relations Department, except for information which formed the Information Department.

Peter Verwey held the position of Marketing Officer and later Senior Marketing Officer in the Arts Council.

Scope and content

This series consists mainly of files relating to marketing and marketing research projects carried out by the Arts Council. These include correspondence, questionnaires, print-outs of results and reports. There are also some papers relating to the administration of the Marketing and Market Research Units including monthly activity reports and office diaries.

The items in this series are arranged chronologically.

Access

General information on access to archives at the V&A is available on the archive pages of the V&A website. If you are unable to see the table of contents for this online catalogue at the left of your screen, please follow this link.

Restrictions on access

Access to unpublished material less than 30 years old may be restricted and requests for access can take up to 20 working days to be processed. When applying for access, it is helpful if you can quote the reference number, title and covering dates of the file(s) in question. For very large requests you are advised to contact us to discuss your requirements. All requests should be sent by e-mail to archive@vam.ac.uk or by post to Victoria and Albert Museum Archives (ref. ACGB), Blythe House, 23 Blythe Road, London W14 0QX.


Detailed catalogue

Reference Description Dates
ACGB/64/88 London Theatres Research
1 bundle
1964-1982
ACGB/64/86 Office Diaries
2 transfer cases
1973-1986
ACGB/64/55 Report on Royal Ballet: Audience Survey
1 volume
May 1974
ACGB/64/59 The Potential for the Arts in Birmingham
1 bundle
July 1974
ACGB/64/61 The Potential for the Arts in Sheffield
1 volume
Oct 1974
ACGB/64/56 In-Theatre Survey: The London Contemporary Dance Theatre at The Royal Court Theatre, Liverpool
1 volume
Jan 1975
ACGB/64/49 In-Theatre Survey: Welsh National Opera at The Palace Theatre, Manchester
1 volume
Feb 1975
ACGB/64/53 In-Theatre Survey: English National Opera at Wolverhampton, Birmingham and Coventry
1 volume
July 1975
ACGB/64/54 In-Theatre Survey: The Scottish Ballet, Theatre Royal, Bath
1 volume
July 1975
ACGB/64/39 "Arts with the people...."
1 volume
1975
ACGB/64/40 Theatre Subscription Schemes
1 bundle
1975-1981
ACGB/64/38 Contemporary Music Network
1 transfer case
1975-1984
ACGB/64/57 In-Theatre Survey: The London Festival Ballet, Hippodrome, Bristol
1 volume
Jan 1976
ACGB/64/107 Report on the Work of the Sheffield Arts Publicity Campaign
1 volume
Feb 1976
ACGB/64/62 The Second Survey on The Potential for the Arts in Sheffield
1 volume
Feb 1976
ACGB/64/108 The Second Survey on the Potential for the Arts in Birmingham
1 volume
Mar 1976
ACGB/64/58 The Second Survey on the Potential for the Arts in Bristol
1 volume
Mar 1976
ACGB/64/52 In-Theatre Survey: Welsh National Opera at The New Theatre, Oxford
1 volume
Apr 1976
ACGB/64/50 In-Theatre Survey: English National Opera at The Empire Theatre, Sunderland
1 volume
July 1976
ACGB/64/60 Report on Special Marketing Projects in Sheffield, Bristol and Birmingham
1 volume
1976
ACGB/64/51 In-Theatre Survey: Royal Shakespeare Company at The Theatre Royal, Newcastle
1 volume
July 1977
ACGB/64/29 Art Galleries Research
1 box
1977-1989
ACGB/64/5 The C.O.R.T. Marketing Manual
1 bundle
1978
ACGB/64/105 The Birmingham Repertory Theatre
1 bundle
1978-1982
ACGB/64/104 BAS Information Limited
1 bundle
1979-1980
ACGB/64/37 Telephone Sales
1 bundle
1979-1980
ACGB/64/115 Chapter Arts Centre
1 bundle
1979-1981
ACGB/64/91 TMA Marketing Advisory Service
1 bundle
1979-1985
ACGB/64/99 The Old Vic
1 bundle
1980-1981
ACGB/64/76 Dance Umbrella
3 files
1980-1984
ACGB/64/98 Scottish Arts Council
1 bundle
1980-1987
ACGB/64/27 Halle Research Print-Out
1 bundle
1981
ACGB/64/9 Market Research Print-Outs
1 transfer case
1981
ACGB/64/18 'Oriel' Survey
1 file
1981
ACGB/64/96 Royal Exchange Theatre Print-Out
1 bundle
1981
ACGB/64/120 Theatre-Going in Merseyside
1 bundle
1981
ACGB/64/119 Theatre-Going in Oxford
1 bundle
1981
ACGB/64/95 Theatre Subscription Survey
1 bundle
1981
ACGB/64/73 The Duke's Playhouse, Lancaster
1 file
1981-1982
ACGB/64/66 Outdoor Advertising
1 file
1981-1982
ACGB/64/20 Photography
1 file
1981-1982
ACGB/64/6 Orchestral Survey
1 transfer case
1981-1983
ACGB/64/113 ACORN Profile Data
1 bundle
1981-1985
ACGB/64/90 Monthly Activity Reports
1 bundle
1981-1986
ACGB/64/112 Nottingham Playhouse
1 bundle
1981-1987
ACGB/64/116 Arts Council/Library Association Joint Working Party
1 bundle
1982
ACGB/64/75 Extemporary Dance Company
1 file
1982
ACGB/64/93 Farnham Maltings Association
1 bundle
1982-1983
ACGB/64/118 Plymouth Opera Research
1 bundle
1982-1983
ACGB/64/87 Surrey Theatres Research
1 bundle
1982-1986
ACGB/64/100 Youth & Music
1 bundle
1982-1988
ACGB/64/2 The T.M.A. Marketing Manual
3 transfer cases
1982-1990
ACGB/64/41 Modern Dance in Oxford
1 bundle
1983
ACGB/64/94 Lindsay String Quartet Audience Survey
1 bundle
1983-1984
ACGB/64/97 Perth Repertory Theatre and Pitlochry Festival Theatre Survey
1 bundle
1983-1984
ACGB/64/12 Cinema Marketing
1 file
1983-1985
ACGB/64/117 Literature Department Bookshop Project
1 bundle
1983-1985
ACGB/64/109 Theatre Royal, Bury St Edmunds
1 bundle
1983-1985
ACGB/64/71 Leeds Playhouse
1 bundle
1983-1986
ACGB/64/16 London Borough of Tower Hamlets
1 file
1983-1986
ACGB/64/17 London Boroughs
1 file
1983-1986
ACGB/64/46 Qualitative Research into Factors Influencing Theatre-Going Amongst Infrequent Attenders in Tyne and Wear and Merseyside
2 volumes
June 1984
ACGB/64/122 Report on Qualitative Research: Contemporary Music Network
1 volume
June 1984
ACGB/64/121 Qualitative Research: The New Theatre Royal, Portsmouth
1 volume
Oct 1984
ACGB/64/110 Birmingham Hippodrome
1 bundle
1984
ACGB/64/114 Derby Playhouse
1 bundle
1984
ACGB/64/36 Direct Mailing
1 file
1984
ACGB/64/33 Qualitative Research: The New Theatre Royal, Portsmouth
2 volumes
1984
ACGB/64/67 Data Protection Act
1 file
1984-1985
ACGB/64/77 Ballet Rambert
1 file
1984-1986
ACGB/64/92 London Music Marketing Group
1 bundle
1984-1986
ACGB/64/85 York Theatre Royal
1 bundle
1984-1987
ACGB/64/79 Birmingham Repertory Theatre
1 file
1984-1988
ACGB/64/81 Oldham Coliseum
1 file
1984-1988
ACGB/64/47 Qualitative Research on Attitutes to the Performing Arts
2 volumes
May 1985
ACGB/64/48 Welsh National Opera: Audience attitudes and the effects of a possible price rise
2 volumes
May 1985
ACGB/64/45 Summary report of Qualitative Research
2 volumes
June 1985
ACGB/64/89 Potential Friends of the Arts Council Scheme
1 bundle
1985
ACGB/64/72 Theatre Royal Stratford East
1 file
1985
ACGB/64/30 Bath Festival and Artplan Survey
1 bundle
1985-1986
ACGB/64/111 Churchill Theatre, Bromley
1 bundle
1985-1986
ACGB/64/35 The Sales Machine
1 bundle
1985-1986
ACGB/64/102 Spectacle Theatre
1 bundle
1985-1986
ACGB/64/65 Young Scotcard
1 file
1985-1986
ACGB/64/70 Industrial Society
1 file
1985-1987
ACGB/64/25 Marketing the Arts in Milton Keynes
1 file
1985-1987
ACGB/64/42 London Contemporary Dance Theatre
2 files
1985-1988
ACGB/64/21 Bristol Old Vic
1 transfer case
1985-1990
ACGB/64/123 Qualitative Research amongst Infrequent Audiences at the Crucible Theatre, Sheffield and the Playhouse Theatre, Leeds
1 bundle
May 1986
ACGB/64/32 Art Department: Ideal Home Exhibition
1 file
1986
ACGB/64/106 Cambridge Theatre Compny
1 bundle
1986
ACGB/64/63 Garden Festival, Stoke
1 file
1986
ACGB/64/82 Janet Smith and Dancers
1 bundle
1986
ACGB/64/31 Qualitative Research amongst Infrequent Audiences at the Crucible Theatre, Sheffield and the Playhouse Theatre, Leeds
2 volumes
1986
ACGB/64/78 Swan Theatre, Worcester
1 file
1986
ACGB/64/3 Black Dance Research
5 files
1986-1987
ACGB/64/69 Crafts Readership Survey
1 file
1986-1987
ACGB/64/64 The Poetry Society
1 file
1986-1987
ACGB/64/7 Royal Liverpool Philharmonic Orchestra
1 transfer case
1986-1987
ACGB/64/10 The Royal Philharmonia Orchestra 'Measure for Measure' Report on Contemporary Music Audiences
1 file
1986-1987
ACGB/64/103 Arnolfini Gallery Limited
1 bundle
1986-1988
ACGB/64/1 Indian Dance Research
2 transfer cases
1986-1988
ACGB/64/68 Subscription Selling Workshop
1 file
1986-1988
ACGB/64/101 Audience Development: A research project for Oval House Theatre
1 bundle
1986-1990
ACGB/64/14 Arts Admin: Dungeness
1 file
1987
ACGB/64/124 Day File
1 transfer case
1987
ACGB/64/24 London Mozart Players
1 file
1987
ACGB/64/80 Royal Court Theatre
1 file
1987
ACGB/64/83 Royal Exchange Theatre Company Tour of 'The Alchemist'
2 boxes
1987
ACGB/64/15 S. Clifford: Common Ground
1 file
1987
ACGB/64/13 York Theatre Royal Questionnaire Print-Out
1 bundle
1987
ACGB/64/8 EVAC Research Report
1 bundle
1987-1988
ACGB/64/43 Extemporary Dance Theatre
1 file
1987-1988
ACGB/64/23 London Philharmonic Orchestra
1 file
1987-1988
ACGB/64/19 The Photographers' Gallery
2 files
1987-1989
ACGB/64/28 Aldeburgh Festival
1 transfer case
1987-1990
ACGB/64/84 Day File
1 bundle
1988
ACGB/64/11 English Tourist Board
1 file
1988
ACGB/64/34 Pricing at Arts Centres in Wales Report
2 volumes
1988
ACGB/64/44 Report on Arts Marketing Consortia
1 volume, 1 box
1988
ACGB/64/4 South Asian Dance Research
1 file
1988
ACGB/64/26 Attitudes to the Arts and Funding of the Arts in Buckinghamshire
1 file
1989
ACGB/64/22 Halle Orchestra
1 file
1989
ACGB/64/74 Oxford Stage Company
1 file
1989