How Design Stopped Being Special
- What:Special Events
- Where:Seminar Room One, Sackler Centre
TALK: Design marketing consultant and business writer Sean Ashcroft explains how designers can respond to a current climate in which design is increasingly seen as a commodity instead of a valuable service. He argues that designers should be sought after during a recession but are giving expertise away for free instead on a bewildering scale. Part of the London Design Festival at the V&A.