Are Museums Waking Up to Branding
- What:Special Events
- Where:Hochhauser Auditorium, Sackler Centre
SPECIAL EVENT: For decades many museums and institutions thought that 'branding' was little more than a logo in the corner of a poster.
In many cases that has changed, but it can be a battle to persuade museums not to retreat to the branding dark ages. In this talk, British designer and brand consultant Michael Johnson will explore his view of the way museum branding should be, drawing on examples of best practice from across the world.
This event is part of London Design Festival 2013