God is in the Details
- Where:V&A Trail
DISPLAY: When the legendary German architect Ludwig Mies van der Rohe coined the now famous phrase ‘God is in the Details’, he encouraged his audience to live and work in a thorough manner and to take note of details, no matter how small they might be.
Mies van der Rohe’s words are just as resonant today with designers all over the world, working across all manner of disciplines. However, while detail matters, much of it we barely notice – even in the context of a museum where objects are intended to be observed at length and up close.
The London Design Festival has collaborated with Swarovski to set a group of influential designers a challenge on the theme of detail. Each designer has selected an object from the V&A’s extensive collections, forming a multi-site display throughout the V&A galleries. Positioned next to each chosen object is a viewing point constructed from Swarovski specialist lenses, which has been installed to magnify the highlights or curiosities within each piece’s design. The detail may be hidden; it may be in a combination of objects, an uncovered texture, or it may reveal or redefine a gallery view.
The choices are incredibly personal; the designers themselves include practitioners from a number of different fields including jewellery, architecture and industrial design. Included in the group of designers are the likes of Paul Cocksedge, Tom Dixon, Amanda Levete, Faye Toogood, Stephen Webster and Osman Yousefzada who have honed in and handpicked objects representing everything from the iconic to the obscure. The project invites visitors to embark on an intense experience of the Museum’s collections; a ‘journey of detail’ to discover features that they might have otherwise overlooked.
Supported by Swarovski
Part of London Design Festival 2013