WRONG FOR HAY at the V&A Shop
- Where:V&A Shop
DISPLAY: The V&A Shop is pleased to be the exclusive retail launch partner for select homeware lines from new design venture WRONG FOR HAY.
WRONG FOR HAY is a collaboration between Danish design brand HAY and London-based designer Sebastian Wrong.
Based in London under the creative direction of Wrong, WRONG FOR HAY, draws upon the city's creative energy and multicultural talent to explore new innovative products and markets. HAY's principle of good design at accessible prices is central to WRONG FOR HAY. The debut collection includes both established and emerging design talent.
A curated edit of the WRONG FOR HAY homewares collection will be on display in the V&A Shop from 13 September, and available exclusively for pre-order for a limited time. The edit reflects the V&A's collection of patterned textiles, ceramics, and 20th century product design as well as its commitment to working with new brands and designers across all mediums.
Patterned cushions by Nathalie du Pasquier, a clever bread bin by Sebastian Wrong, ceramic tableware by Ian McIntyre, kitchen textiles by Bernhard Willhelm, glassware by Silo Studios plus salt and pepper mills by Anderssen & Voll are all available for pre order in store and online.
Part of London Design Festival 2013