Have you played our AWARD WINNING game Luxury Time yet?

Digital Media
October 13, 2015

We are all very excited here in the Digital Media team at the V&A at having just won Silver in the Freshest Game category at the annual Fresh Awards for our online game Luxury Time.


Luxury Time was conceived and designed by the amazing design agency The Beautiful Meme and built by the equally talented, independent games developer Guerilla Tea.



We originally contacted The Beautiful Meme back in March this year with a brief to produce a digital ‘thing’ that would support ‘What is Luxury?’ – a joint V&A and Crafts Council exhibition that challenged ideas of what luxury is and could be, beyond the more immediate thoughts of expensive, shiny, designer handbags and billionaire super yachts.

Read more about the exhibition What is Luxury?

At that stage though I don’t think we were really prepared for a) the number of exciting proposals they would pitch and b) how difficult it would be to choose. After much deliberation we plumped for the game Luxury Time, partly because it ticked important internal V&A product objectives but also because it actually seemed like quite a brave and unique concept, even slightly…bonkers.

The Game

Luxury Time presents one definition of luxury as being the incredible amount of time it can often take to create beautiful things and places you in the position of being the maker.

Over 3 levels of increasing difficulty you are tasked with making 3 objects featured in the exhibition.

Level 1
Can you recreate the beautiful symmetry of an 18th-century Rococo-style crown?

Skills needed: An eye for detail
Estimated gameplay: 2 minutes

Level 2
Can you rearrange 3mm plywood sheets to create The Bone Chaise?

Skills needed: A good memory and patience
Estimated gameplay: 7 mins

Level 3
Can you engrave 641 spherical shapes into a delicate glass which could shatter with the slightest wrong movement.

Skills needed: Superhuman levels of patience and accuracy
Estimated gameplay: 9 hours

Has anyone completed all 3 levels of the game yet?

So far @hbatemb has completed the most number of engravings with an incredible effort of 270 before her glass shattered.

Screen Shot 2015-10-13 at 12.59.26

Do you have what it takes to complete Luxury Time? Play now at vam.ac.uk/luxurytime

Luxury Time is free to play and available on mobile, tablet and desktop

About the author

Digital Media
October 13, 2015

I produce and commission digital things to help tell stories about our collections and programme of exhibitions and displays.

More from Keith Hale
1 comment so far, view or add yours


Add a comment

Please read our privacy policy to understand what we do with your data.


Join today and enjoy unlimited free entry to all V&A exhibitions, Members-only previews and more

Find out more


Explore our range of exclusive jewellery, books, gifts and more. Every purchase supports the V&A.

Find out more