Between Friday 24 March and Monday 27 March 2023, the V&A will host Made in Code: Reimagining the Experience of Fashion. This installation, funded by the Arts and Humanities Research Council, as part of the Creative Industries Cluster Programme, presents a state-of-the-art creative and technical collaboration, showcasing the potential of digital media in fashion, performance, film, games, archives and cultural contexts.
Visitors will be able to take part in this exciting prototype digital fashion experience. The installation combines innovative motion capture, garment simulation, cloth rendering and display technology. Have your body motion captured, and your movements will then be translated into a costume-based avatar dressed in the fluid garments of British fashion designer Maria Grachvogel. Made in Code reimagines how we understand garments in motion in the museum, and how technical and creative skills can be blended together to create new, engaging experiences.
Because this prototype installation involves new, emergent technology there are limited timed tickets available for participating in the motion capture. However, additional time slots may be available on the day. Everyone is welcome to drop in and view the screen element of the installation in the John Lyons Gallery without a ticket.
Find out more and book tickets to the motion capture
The project is a collaboration between a wide range of partners who bring different kinds of expertise, including technical and creative to the installation. These partners are: University of the Arts London, University College London, V&A, Professor Jane Harris, Maria Grachvogel, Numerion Software, Happy Finish, Holition and Move AI.
Related events
Made in Code: Reimagining the Experience of Fashion screening
These two days of screening offers everyone the opportunity to drop in and watch a stream of digital avatars, dressed in the fluid garments of British Fashion designer Maria Grachvogel, as an immersive large-scale projection.
Saturday 25 March
Hochhauser Auditorium, Learning Centre, V&A South Kensington
10.00 – 12.30
Find out more about the screening
Sunday 26 March
Seminar Room 1, Learning Centre, V&A South Kensington
10.00 – 17.00
Find out more about the screening
Free drop in events. No booking required.
Made in Code: Reimagining the Experience of Fashion symposium
Bringing together practitioners and scholars from across the creative and technological industries this half-day symposium showcases the potential of digital media in fashion, performance, film, games, archives and cultural contexts.
Monday 27 March
Lydia and Manfred Gorvy Lecture Theatre, V&A South Kensington
10.30 – 13.15
Tickets are free but must be booked in advance.
Find out more about the symposium
These events are organised by the Business of Fashion, Textiles and Technology Creative R&D partnership, funded by the Arts and Humanities Research Council (AHRC) as part of the Creative Industries Cluster Programme.
If you would like to find out more about the installation and associated events, please email Dr Liz Tregenza, BFTT Research Fellow: e.tregenza@vam.ac.uk
For more information on the project, please visit The Business of Fashion, Textiles and Technology website
