Open call: Visitor experience at V&A East Storehouse

August 1, 2022

We are looking for a partner to collaborate with us on designing and delivering a new, enticing and memorable experience that enables people to have direct, up-close engagement with museum objects and their stories. We want to create a unique selling point for the V&A East Storehouse, and a new kind of cultural experience for London. 

V&A East Storehouse is a new cultural destination in east London. Opening at Here East in 2024, V&A East Storehouse offers a new immersive experience, taking visitors behind the scenes and providing unprecedented public access to V&A collections. V&A East Storehouse will host displays, events, courses and more. This experience will be one part of that public offer. 

Our target audience is 16 – 24-year-olds, largely from the six Olympic boroughs. We aim to welcome new audiences that might not ordinarily come to museums. 


We want to reimagine the way people engage with the V&A’s collections of art and design, increase access to those collections and diversify our audience.

We are looking for:

A creative partner who has devised interactive experiences, ideally with a long-term run, operating within complex physical environments and for our target audience. 

Internal render view of the central collection hall in V&A East Storehouse at Here East, designed by Diller Scofidio + Renfro © Diller Scofidio + Renfro, 2021


The V&A family is expanding. Over the next three years, the V&A family of sites will be joined by Young V&A (formerly the Museum of Childhood), and V&A East Storehouse and V&A East Museum; these two new sites are currently under construction in Stratford’s Queen Elizabeth Olympic Park opening in 2024 and 2025 respectively. Through this expansion, our aim is to grow and diversify our audience, and mean more to more people. 

In this period of transition, we are undertaking a series of projects that reimagine how the V&A works and the services and experiences it offers. One of these projects is Order an Object, which aims to enable more people to explore the behind-the-scenes of our sites and to engage in unique ways with collections that are not on display, facilitating visitors to create an experience with objects that is meaningful to them. The Order an Object experience at V&A East Storehouse is one of the offerings under this banner. 

If you want to find out more, please download our brief here.

How to apply

Please download an entry form below and submit it, by Sunday 4 September 2022, to

If you need further clarifications, there will be a Teams live Q&A session led by the V&A team on Tuesday 23 August 2022 at 12:30 pm BST

Interviews will be held at V&A Museum South Kensington, Cromwell Rd, London SW7 2RL, on Monday 26 and Tuesday 27 of September 2022.

The winner will be announced on Thursday 29 September 2022 and is expected to begin their onboarding on Monday 3 October, attending the first meeting with V&A staff on Tuesday 11 October 2022.

For any enquiries, please contact the V&A Redesign team at

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