Norouz: celebrating Spring at Persian New Year

March 17, 2015


Picnic tile detail
Panel of glazed earthenware tiles depicting a picnic scene, Safavid Isfahan, Iran, 17th century. Museum no. 139-1891


Mark the Persian New Year celebration of Norouz by joining the V&A for a day of music, dance, song, poetry, storytelling and craft workshops for families on Sunday 22 March from 12.00 – 17.00.

Events are free and drop in so do come and join us.

We’re really excited about welcoming families to the Museum to explore and celebrate Persian culture.

We’ve got some beautiful Persian objects and artefacts in the Museum, including the picnic tile shown above. This panel of tiles is on display in Room 42 in the Jameel Gallery in Islamic Middle East. It is thought to have come from one of the palaces built in the city of Isfahan after it became the capital of Iran around 1600. The panel shows a lady of very high rank enjoying a picnic in the countryside in spring, surrounded by attendants, trees and flowers.


The ancient festival of Norouz is celebrated every year by Iranians as well as Kurds, Afghans and many other groups from western Asia, at home and all over the world. Starting at the moment of the spring equinox, usually on 20th or 21st of March, Norouz is traditionally enjoyed with special family gatherings, gifts and symbolic rituals, full of optimism for the year to come.

The word Norouz comes from the Persian words no meaning new and ruz meaning day, and is the name of the Persian New Year. There are many variations of spelling for the festival.

The event is being run in collaboration with the Iran Heritage Foundation.

To find out more about our families programme please visit

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