Professional development course
Generating New Income Streams

Monday 16 March 2020 - Friday 20 March 2020

  • Monday 16 March 2020 - Friday 20 March 2020

  • Seminar Room 2, South Kensington

  • Course price £1,500.00

  • Call +44 (0)20 7942 2000 to book

    9.00 – 17.30, Monday-Sunday (closed 24-26 December)

This one-week intensive course offers participants the unique opportunity to learn how to identify and develop business opportunities within your institution. As cultural organisations become increasingly tasked with generating income and diversifying funding sources, this course considers a range of opportunities including retail, membership, ticketed events, venue hire, catering and licensing. Led by specialist V&A staff, you will gain the insight and inspiration to identify and monetise your own organisation's assets in a way that supports your cultural mission and visitor experience.

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We are thrilled to be able to share our knowledge and insight in this field with many museum colleagues from around the world through this course. Dr Tristram Hunt, Director of the V&A

Course Overview

Led by specialist staff from the V&A, this course considers core topics – such as how to create products, set up shop, members’ organisations, ticketed programmes, catering and events. These will complement and support the visitor experience, whilst also generating income.

All teaching is delivered by experts from the V&A and includes both talks and hands-on workshops to suit different styles of learning. You will also be able to share projects you would like to develop during and after the course.

By the end of the course, you will have:
• Increased your knowledge of how to identify and develop your institution's assets
• Discovered how to objectively assess where best to focus your efforts
• Explored how to foster a culture of experimentation whereby ideas are tested and incrementally shaped
• Met with peers from around the globe and become part of an international network of museum learning professionals


Please email with your completed application form which can be found by clicking the 'Download Programme' link above.

This course is only open to museum and creative industry professionals.Short Skype interviews will take place shortly after the application deadline of Sunday 2 February 2020.

Enrol Now

Professional development course: Generating New Income Streams

16 March 2020 - 20 March 2020


Call to book +44 (0)20 7942 2000

Need help enrolling? Talk to the admissions team:

+44 (0)20 7942 2000

Open 9.30 - 17.30, Monday to Sunday (closed 24-26 December)