At the beginning of the 20th century manufacturers started to use games in their advertising. Some games appeared on packaging and others were offered as free gifts. Kings and Queens of England was published by the food and drinks manufacturer the Mazawattee Tea Company in about 1910. Mazawattee is the combination of two Far Eastern words meaning luscious and garden. The company was founded in 1901 to produce tea and chocolate. It traded until 1955.
The cards feature kings and queens of England from William I to Edward VII and are divided up into sets of varying numbers. The game was probably played in a similar way to Happy Families and had an educational purpose.