Noddy, Merrythought, England, 1960-1968
© Victoria and Albert Museum, London

Noddy is the most famous creation of children’s author, Enid Blyton (1897-1968). The first book, Little Noddy Goes to Toyland, was published in 1949. It was an immediate success and twenty-three more books followed.

Noddy was an obvious choice for character merchandise. Following on from a 1970s cartoon series, Noddy continues to be popular with pre-school children through a regular television programme.

This 1960s Noddy was made by the British firm, Merrythought Ltd., who, from its early days of production in the 1930s, was known for its well-designed character toys.

Noddy has a stuffed cotton body with felt clothing and a velveteen face with painted features. Noddy always has a bell at the end of his hat.