Arts Council of Great Britain: records, 1928-1997


Series description

Series title: Touring Department: Audience Development, 1984-1995
Reference: ACGB/95
Extent: 81 folders

Context

The Arts Council's commitment to touring productions of ballet, theatre and opera dates from its earliest days, when it inherited the war-time work of the Council for the Encouragement of Music and the Arts (CEMA). In 1970, the Council took over the formerly independent Dramatic and Lyric Theatre Association (DALTA) and appointed its director, Jack Phipps, to organise tours. Since that time, touring schemes were run either by a specially-created Touring Department or by the Regional Department, which, at key points in its history, was placed in charge of touring operations. Following a major restructuring in 1985/86, Touring was re-established as a separate department. It viewed audience development as central to fulfilling the Council's chartered objective to "increase the accessibility of the arts to the public." In a nationwide bid to expand audiences and increase attendances, the Touring Department worked alongside the Regional Arts Associations / Regional Arts Boards and a large network of marketing agencies on a programme of audience development.

Scope and content

The files in this series concern various Regional Arts Associations / Regional Arts Boards, a number of generic research projects and / or generalised marketing strategies and related information (e.g. Black Dance Research Project, Middle-Scale Dance or Senior Marketing Officer's Correspondence), and a wide range of dance, mime and theatre companies. Typically, these files contain marketing strategies and reports, development plans, audience questionnaires and the summaries of survey findings, press releases and / or press packs, printed publicity material, and national press reviews, correspondence, tour schedules and tour returns. In addition, some files contain minutes from meetings, grant applications and offers, company appraisals and annual reports. Some of the files concerning regional arts include the relevant Association and Board names in their titles because their contents cover the periods before and after the organisational shift from Association to Board that affected all Regional Arts Associations in the early 1990s.

For Regional Arts Associations / Regional Arts Boards see ACGB/108 and ACGB/109.

The files in this series are arranged alphabetically within each of the three major sequences: Regional Arts, Generic Projects / General, and Theatre / Dance Companies.

Access

General information on access to archives at the V&A is available on the archive pages of the V&A website. If you are unable to see the table of contents for this online catalogue at the left of your screen, please follow this link.

Restrictions on access

Access to unpublished material less than 30 years old may be restricted and requests for access can take up to 20 working days to be processed. When applying for access, it is helpful if you can quote the reference number, title and covering dates of the file(s) in question. For very large requests you are advised to contact us to discuss your requirements. All requests should be sent by e-mail to archive@vam.ac.uk or by post to Victoria and Albert Museum Archives (ref. ACGB), Blythe House, 23 Blythe Road, London W14 0QX.


Detailed catalogue

Reference Description Dates
ACGB/95/4 Council of Regional Arts Associations (CoRAA)
1 folder
1981-1988
This file contains material relating to the marketing of small-scale dance and mime from across a number of different regions.
ACGB/95/45 Eastern Arts Association
2 folders
1986-1992
ACGB/95/46 East Midlands Arts Association / East Midlands Arts Board
1 folder
1984-1991
ACGB/95/47 Greater London Arts Association
1 folder
1986-1990
ACGB/95/26 Lincolnshire and Humberside Arts Association
2 folders
1986-1991
ACGB/95/27 Merseyside Arts Association
2 folders
1986-1991
ACGB/95/51 Northern Arts Association / Northern Arts Board
3 folders
1985-1993
Access to material contained in this file may be restricted until 2068.
ACGB/95/28 North West Arts Association / North West Arts Board
1 folder
1984-1991
ACGB/95/7 South East Arts Association
2 folders
1986-1992
ACGB/95/52 Southern Arts Association
2 folders
1985-1991
ACGB/95/15 South West Arts Association
1 folder
1989-1991
ACGB/95/29 Various Regional Arts Boards: Advance Weekly Tour Returns
3 folders
1992-1993
This file contains one studio mastering audio reel labelled "Arts Council Seminar. 28/11/91. Arts Theatre, Cambridge. Twin Track - Mono - 3 3/4 i.p.s. TAIL OUT."
ACGB/95/48 West Midlands Arts Association / West Midlands Arts Board
1 folder
1988-1993
ACGB/95/49 Yorkshire Arts Association / Yorkshire and Humberside Arts Board
1 folder
1986-1992
ACGB/95/20 Black Dance Research Project
2 folders
1986-1990
ACGB/95/23 Dance Company Directories
1 folder
1986-1991
ACGB/95/6 Dance Development
1 folder
1989-1994
ACGB/95/24 Indian Dance Research Project
1 folder
1987
ACGB/95/9 Middle-Scale Dance (Various Companies)
1 folder
1985-1994
ACGB/95/53 Orders Placed and Invoices Passed
2 folders
1984-1988
This file contains details of payments requested of the Touring Department by the Regional Arts Associations and by individuals and / or theatre companies. Claims relate to expenses ranging from photocopying costs and telephone bills to research project grants.
ACGB/95/2 Small-Scale Dance and Mime (Various Companies)
1 folder
1992-1993
ACGB/95/21 Theatre Audience Surveys (Various Dance and Theatre Companies)
1 folder
1985-1987
ACGB/95/11 Tour Returns (Various Theatre Companies)
3 folders
1987-1993
This file contains material that was separated into company-by-company sections with file dividers. The first folder relates to companies M-N, the second to companies R-W and the third to the Royal Shakespeare Company alone. Besides the tour returns, there are small amounts of publicity material.
ACGB/95/50 Senior Marketing Officer's Correspondence
9 folders
1992-1995
This file contains day-to-day correspondence and internal memos about audience development sent by Vivienne Moore, senior marketing officer, and her assistants in the Touring Department.
ACGB/95/8 Cambridge Theatre Company
1 folder
1986-1995
ACGB/95/5 Century Theatre Company
1 folder
1984-1993
ACGB/95/1 Century Theatre Company: Marketing Plans
1 folder
1992-1993
ACGB/95/30 Channel Theatre Company
1 folder
1993-1994
ACGB/95/31 Cheek by Jowl
1 folder
1984-1993
ACGB/95/32 Compass Theatre
1 folder
1984-1990
ACGB/95/33 David Glass Ensemble
1 folder
1991-1992
ACGB/95/3 Doug Elkins Dance Company (Dance Umbrella)
1 folder
1991-1993
ACGB/95/34 English Shakespeare Company
2 folders
1986-1992
ACGB/95/16 Extemporary Dance Theatre
3 folders
1986-1990
ACGB/95/17 Janet Smith Dancers
1 folder
1985-1988
ACGB/95/18 The Kosh
1 folder
1990-1992
ACGB/95/19 London City Ballet
1 folder
1985-1995
ACGB/95/35 Manchester Royal Exchange (Mobile Touring Unit)
1 folder
1986-1992
ACGB/95/36 Millstream
1 folder
1987-1992
ACGB/95/37 New Vic Theatre Company
1 folder
1985-1991
ACGB/95/38 Odyssey
1 folder
1991-1992
ACGB/95/39 Oxford Stage Company
1 folder
1988-1995
ACGB/95/40 Paines Plough
1 folder
1986-1990
ACGB/95/12 Phoenix Dance Company
1 folder
1989-1993
ACGB/95/41 Pola Jones Associates
1 folder
1989
ACGB/95/42 Ra-Ra Zoom
1 folder
1989-1990
ACGB/95/14 Rambert Dance Company
2 folders
1983-1993
ACGB/95/13 Royal Ballet
1 folder
1984-1992
ACGB/95/43 (Royal) National Theatre
1 folder
1986-1992
ACGB/95/44 Royal Shakespeare Company
1 folder
1986-1995
ACGB/95/22 Shobana Jeyasingh Dance Company
1 folder
1992-1993
ACGB/95/10 Various Dance Companies: Festivals and Initiatives
1 folder
1986-19881
ACGB/95/25 Various Theatre Companies: Tour Plans and Printed Publicity Material
4 folders
1987-1993
This file contains material relating to the touring and marketing of individual theatre companies arranged alphabetically by company name across the four folders: A-C, D-F, G-M and N-P.