Modernism: Building Utopia

'Typenmöbel', poster, Ernst Mumenthaler (1901–1978), printed by W. Wassermann, Switzerland, 1929, colour lithograph. Museum no. E.267–2005

'Typenmöbel', poster, Ernst Mumenthaler (1901–1978), printed by W. Wassermann, Switzerland, 1929, colour lithograph. Museum no. E.267–2005

In the mid 1920s, as the post-war economy improved, Modernists utopian desire to create a better world began to take shape. Avant-garde, Modernist design moved from little-seen exhibitions or small circulation magazines to a wider audience.

Designers now had official positions as city architects or organisers of large international exhibitions. This gave them a stage on which to promote the ‘New’, and to do so in ways that proclaimed the unity and internationalism of the arts. The New Architecture, the New Dwelling, the New Photography, the New Typography were all terms used during the period.

Underpinning this movement towards the New was the idea of the 'New Spirit', one that reflected new social and economic relations, as well as new technology. This, so designers hoped, would seize the imagination of everyone and fundamentally transform the way people lived.

Social agenda

At the heart of Modernism in the designed world was a commitment to social reform, if not revolution. Political views varied among Modernists, but they were generally left leaning.

Tackling economic inequality was central to their agenda and many architects devoted their energies to housing. Affordable housing was one of the most urgent needs of the inter-war period, and massive changes in investment, land tenure, planning controls and building practices were enlisted to resolve the problem.

Hundreds of thousands were re-housed throughout Europe, but the Modernist approach was particularly influential in Holland and Germany under Social Democratic governments.

‘The Dwelling' exhibition

This was the largest exhibition of Modernist architecture and design of its time. It took place in Stuttgart in July–October 1927 and was organised by the Deutscher Werkbund (an association of leading German designers and industrialists) under the direction of Ludwig Mies van der Rohe.

The exhibition is best known today for its model housing estate, designed by leading international architects. This can still be seen on the Weissenhof hill. But there were also other displays. They included domestic appliances and furniture, bathrooms and kitchens, photographs and models of new international architecture, and new building techniques. An international audience of 500,000 visited.

New materials

In their drive to transform society, Modernist architects set out to industrialise the building process. New construction techniques and the use of materials such as steel, concrete and glass would reduce costs and so allow more housing to be built.

Economy was not the only motivation for using these materials. Architects saw them as inherently ‘new’. They admired steel for its tensile strength, concrete for its resistance and glass for its ability to admit light. They sought innovative and expressive ways to reveal these properties, and used steel and glass to create visual transparency – a quality that was greatly prized in the New Architecture.

Bauhaus Magazine, vol.2, no.4, 1928, Joost Schmidt (1893–1948), Germany. Museum no. S.89.1002

Bauhaus Magazine, vol.2, no.4, 1928, Joost Schmidt (1893–1948), Germany. Museum no. S.89.1002

Bauhaus Dessau

The Bauhaus was arguably the most influential art and design school of the 20th century. Founded in Weimar in 1919 by architect Walter Gropius, it attracted some of the key figures in the evolution of Modernism.

The teaching was innovative and the work of both teachers and students had a huge impact, as did the building that Gropius designed when the school moved to Dessau in 1925. These achievements, combined with a talent for self publicity, made the Bauhaus internationally famous.

The Nazi authorities closed the school in 1933. Many of its members went abroad, where they were to disseminate Bauhaus ideas through their work and teaching.

Promoting Modernism

The crusading nature of Modernism generated many exhibitions and countless books, journals, posters and advertisements. In both design and content, these argued the case for the ‘New’, often with a generational and political bias against the old.

Modernist graphic design and advertising came to be known as the New Typography. It favoured sans-serif lettering, sometimes without uppercase letters, and ‘Typo-Photo’, in which photographic images were montaged alongside type. Colour and composition were influenced by abstract painting.

Domestic interior

The radically new character of Modernist architecture led designers to re-consider virtually every aspect of the interior, from the arrangement of walls and furniture to the choice of lighting and tableware.

Architect Bruno Taut urged householders to ‘get rid of everything that is not essential for living’.  Although not all could afford or wanted to follow this injunction, a new market did evolve. Reflecting the ‘rational’ vision of the home, these Modernist products were described as ‘household equipment’.

In the 1920s Modernist products were made in very small quantities, but after 1930 the selection grew. Small firms found their market niches and established manufacturers launched Modernist lines.

Sitting on air

In Modernist circles, the chair represented a particularly important and popular design challenge. This was partly because the new interiors required suitable furniture, but also because it was easier to make a chair than to construct a building.

Literally hundreds of architects and designers produced chairs. The most innovative contribution was the cantilever chair, with two legs rather than four, first designed in 1927 by Dutch architect Mart Stam. It sprang from a recent design innovation, the use of tubular steel for furniture, pioneered by Marcel Breuer at the Bauhaus.

In their shiny, chromed surfaces and mechanistic, hygienic appearance, these chairs declared the radical nature of the new interior. Visually and physically light, they embodied the Modernist goal of weightlessness and transparency.

Fauteuil Transatlantique
Stacking stools


This content was originally written in association with the exhibition 'Modernism: Designing a new World 1914–1939', on display at the V&A South Kensington from 6 April – 23 July 2006.

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