Rolling Stones lips and tongue logo by Jon Pasche, 1970

Art work for the Rolling Stones Hot Licks logo

Art work for the Rolling Stones Hot Licks logo by Jon Pasche, 1970. Museum nos S.6120-2009 & S.6121-2009

The original artwork of the Rolling Stones lips and tongue logo - one of the world's most instantly recognisable symbols of rock and roll - is in the collection of the Victoria and Albert Museum.

The work was bought by the V&A at auction in the United States for $92,500. It was purchased with support from the UK's leading independent art charity The Art Fund, which gave 50% towards the total cost of the artwork, the Mavis Alexander bequest and the American Friends of the V&A through the generosity of Chris and Nicky Thom.

Designed by John Pasche in 1970, the pop art design perfectly encapsulated Mick Jagger's sensuous lips and the band's rebelliousness and has been in continuous use by the Rolling Stones ever since.

Pasche was commissioned to produce the logo after Jagger approached the Royal College of Art in London in 1969 to help him find a design student - the Stones had been frustrated by the bland designs offered by their record label Decca Records. Subsequently, Jagger visited Pasche's degree show and this led to discussions for a logo and other work for the Stones's own label, Rolling Stones Records, after the group's contract ended with Decca Records in 1970.

David Barrie, Director of The Art Fund, said:

'This iconic logo, first used on the Stones's Sticky Fingers album, is one of the most visually dynamic and innovative logos ever created. Designed in the UK by a British artist for one of the country's most successful groups of all time, it's wonderful that it has now found a permanent home in London, where the band was originally formed.'

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