V&A Podcast - Branding the Museum

V&A 150th Anniversary logo

V&A 150th Anniversary logo © Victoria and Albert Museum, London

Season 1, episode 2

Damien Whitmore, Director of Public Affairs and Programming at the V&A and Wally Olins, one of the world's leading innovators in brand management demonstrate that brand is more than simply a logo. It is the personality and DNA of an organisation. They explore how the V&A uses its brand across all its activities, from visitor experience to exhibition design, from scholarly research to the offer in the café, and how the core values it represents are the uniting purpose behind everything that the Museum does.



Download: mp3 | ogg View transcript


Listen to the V&A Podcast on iTunes U.

The 'sting' heard at the beginning of each episode of the V&A Podcast was created by sound artist Jason Singh: www.jasonsinghmusic.com

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Brand.New (Paperback)

Brand.New (Paperback)

Originally published to coincide with a major V&A exhibition, Brand.New takes a challenging look at contemporary consumer culture and the proliferatio…

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Interactive Map

Discover the many treasures in the beautiful V&A galleries, find out where events are happening in the Museum or just check the location of the café, shops, lifts or toilets. Simple to use, the V&A interactive map works on all screen sizes, from your tablet or smartphone to your desktop at home.

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Event - Trails

Tue 01 April 2014–Thu 31 December 2015

FAMILY EVENT: Pick up a free family trail from the Learning Centre and set off to explore the museum through puzzles, drawing and observation games.

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