V&A Podcast - Branding the Museum

V&A 150th Anniversary logo

V&A 150th Anniversary logo © Victoria and Albert Museum, London

Season 1, episode 2

Damien Whitmore, Director of Public Affairs and Programming at the V&A and Wally Olins, one of the world's leading innovators in brand management demonstrate that brand is more than simply a logo. It is the personality and DNA of an organisation. They explore how the V&A uses its brand across all its activities, from visitor experience to exhibition design, from scholarly research to the offer in the café, and how the core values it represents are the uniting purpose behind everything that the Museum does.



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The 'sting' heard at the beginning of each episode of the V&A Podcast was created by sound artist Jason Singh: www.jasonsinghmusic.com

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Brand.New (Paperback)

Brand.New (Paperback)

Originally published to coincide with a major V&A exhibition, Brand.New takes a challenging look at contemporary consumer culture and the prolifer…

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Event - Trails

Tue 01 April 2014–Thu 31 December 2015

FAMILY EVENT: Pick up a free family trail from the Learning Centre and set off to explore the museum through puzzles, drawing and observation games.

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