V&A Podcast - Branding the Museum

V&A 150th Anniversary logo

V&A 150th Anniversary logo © Victoria and Albert Museum, London

Season 1, episode 2

Damien Whitmore, Director of Public Affairs and Programming at the V&A and Wally Olins, one of the world's leading innovators in brand management demonstrate that brand is more than simply a logo. It is the personality and DNA of an organisation. They explore how the V&A uses its brand across all its activities, from visitor experience to exhibition design, from scholarly research to the offer in the café, and how the core values it represents are the uniting purpose behind everything that the Museum does.



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Listen to the V&A Podcast on iTunes U.

The 'sting' heard at the beginning of each episode of the V&A Podcast was created by sound artist Jason Singh: www.jasonsinghmusic.com

A gift in your will

You may not have thought of including a gift to a museum in your will, but the V&A is a charity and legacies form an important source of funding for our work. It is not just the great collectors and the wealthy who leave legacies to the V&A. Legacies of all sizes, large and small, make a real difference to what we can do and your support can help ensure that future generations enjoy the V&A as much as you have.

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