V&A Podcast - Branding the Museum

V&A 150th Anniversary logo

V&A 150th Anniversary logo © Victoria and Albert Museum, London

Season 1, episode 2

Damien Whitmore, Director of Public Affairs and Programming at the V&A and Wally Olins, one of the world's leading innovators in brand management demonstrate that brand is more than simply a logo. It is the personality and DNA of an organisation. They explore how the V&A uses its brand across all its activities, from visitor experience to exhibition design, from scholarly research to the offer in the café, and how the core values it represents are the uniting purpose behind everything that the Museum does.



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The 'sting' heard at the beginning of each episode of the V&A Podcast was created by sound artist Jason Singh: www.jasonsinghmusic.com

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The Victoria and Albert Museum welcomes applications for ‘Creating Innovative Learning Programmes’, its new one week intensive course. This is a unique training opportunity for museum professionals from overseas who are interested in attracting and programming for a range of museum audiences.

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Luxury Fashion - A Global History of Heritage Brands (Hardback)

Luxury Fashion - A Global History of Heritage Brands (Hardback)

Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary …

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Tue 17 February 2015 10:30

12 WEEK COURSE: Are you considering a career in galleries and museums? This new course draws on the expertise of key V&A staff and provides an insight into the skills required for working within the museum industry.

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