Victoria and Albert Museum

The world’s greatest museum of art and design

Mary Quant opened Bazaar, a boutique on the King's Road, in 1955 at a time when 'fashion wasn't designed for young people'. Quant was influenced by Chelsea beatniks and dance outfits she remembered from childhood. Famed for popularising, if not inventing, the mini skirt, her clothes were made up of simple shapes combined with strong colours. By 1963 her success led to the opening of a second branch of Bazaar in Knightsbridge. She later launched the Ginger Group, a lower priced line designed to appeal to an even wider clientele.