The Conscription of the Arts during the Cold War

Jo-Jo la colombe (Jo-Jo the Dove), colour lithograph. Museum no.E.629-2004. Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko.

Jo-Jo la colombe (Jo-Jo the Dove), colour lithograph. Museum no.E.629-2004. Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko.

Artists and designers played a central role in the Cold War battle of images. Their work was conscripted for propaganda, and their actions and opinions prized.

In the late 1940s the formation of one-party states under communist rule, and the imposition of Socialist Realism throughout the Eastern Bloc, disappointed hopes for the freedom of the modern artist or the designer in the East. Only in socialist Yugoslavia, where Moscow's influence was quickly rejected, could modernism flourish.

In western Europe, abstract art and functionalist design were often aligned with progressive ideals and a new moral purpose, particularly in the new state of West Germany.

Socialist Realism in the Eastern Bloc

Socialist Realism was established as the compulsory artistic creed in the Soviet Union in the 1930s. Works had to display clearly defined political content and a heroic style, and artists and architects were prohibited from exploring abstraction or other qualities deemed 'formalist'. The style was imposed on the newly formed Eastern Bloc in the late 1940s.

The politics of peace

Although peace was a genuine ideal shared by many, it was the subject of considerable Cold War controversy. Soviet politicians put peace at the heart of their rhetoric, despite their aggressive grip on Eastern European societies. Nevertheless, many artists and designers - in the East and West - lent their creativity to the cause of peace.

The competition to be modern

In the period following Joseph Stalin's death in 1953 and the rise of his successor, Nikita Khrushchev, new fronts of Cold War competition opened up.

Soviet leader Khrushchev promised the watching world, and his citizens at home, that the Soviet Union would 'catch up and overtake' America.

The West picked up the challenge. At the American National Exhibition in Moscow in 1959, US Vice-President Richard Nixon challenged Khrushchev: 'Would it not be better to compete in the relative merits of washing machines than in the strength of rockets?

'Thaw Modern'

Revelations about the brutality of Stalin's rule by his successor Khrushchev in 1956 led to a period of considerable change in the Eastern Bloc, known as the Thaw.

Demands for freedom of speech and the extension of democracy escalated into fierce protests in Poland and a revolution in Hungary, suppressed with Soviet tanks.

To assuage dissent, communist leaders throughout the Bloc addressed the problems of living conditions. Designers and architects were commissioned to create bright new homes and prototypes for modern consumer goods.


This content was originally written in association with the exhibition 'Cold War Modern: Design 1945-70', on display at the V&A South Kensington from 25 September 2008–11 January 2009

William Kent: Designing Georgian Britain

22 March – 13 July 2014. Experience the world of William Kent, the most prominent architect and designer in early Georgian Britain and explore how his versatility and artistic inventiveness set the style for his age when Britain defined itself as a new nation and developed an Italian-inspired style.

Visit the V&A exhibition William Kent: Designing Georgian Britain

Shop online

Cold War Modern (Paperback)

Cold War Modern (Paperback)

This ground-breaking study of modern art, architecture, design and film examines the Cold War as a conflict between differing conceptions of modern li…

Buy now

Event - Beatrix Potter: the Land, the Seasons and the War (WWI)

Tue 21 January 2014–Sun 12 October 2014

DISPLAY: A year after Beatrix Potter married and moved to live full time in her beloved Lake District, the First World War broke out. As a farmer and land owner, she came to experience the changes the war brought to rural life in Britain.

Book online