V&A Mission and Objectives

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The Victoria and Albert Museum is a Non-Departmental Public Body of the Department for Culture, Media and Sport. This means that it operates at 'arm's length' from central government, but it receives much of its funding in the form of Grant in Aid from the Government. Around 60% of the V&A's funding is received from the Department for Culture, Media and Sport.

Mission statement

To be the world's leading museum of art and design. To enrich people's lives and inspire individuals and everyone in the creative industries, through the promotion of knowledge, understanding and enjoyment of the designed world.

Strategic objectives

We strive to make the V&A matter to more people and in that context we work to the following four strategic objectives:

  • To provide diverse audiences with the best quality experience and optimum access to our collections, physically and digitally

  • To be acknowledged and respected internationally as the world's leading museum of art and design

  • To promote, develop and contribute to the UK creative economy by leading the field in debate, inspiring designers and makers, commissioning excellent design and stimulating enjoyment and appreciation of art, design and performance

  • To operate with financial and organisational initiative and efficiency

In practice many activities and targets will meet more than one of the strategic objectives.

You can download our reports and plans by clicking on the links below. To read PDF documents you will need to install the free Adobe Acrobat Reader software.

Strategic Plan

The Strategic Plan 2011-2015 identifies four broad strands of activity and strategic objectives that the Museum will work towards. The Plan is primarily a working document for staff of the Museum and does not aim to describe all aspects of Museum activity: it concentrates on those activities that move the Museum towards achieving its overall mission. The V&A's strategic direction is determined by the Management Board and Trustees, taking into account the priorities of DCMS.

Funding Agreements

The funding agreement with DCMS sets out the ways in which the V&A will help the DCMS achieve its objectives, in return for its funding.


Annual Review

The V&A annual review gives details of the activities of the V&A from 1 April to 31 March together with a financial summary.

Annual Reports and Accounts

The Annual Report and Accounts illustrate how the Museum's resources were spent in the last year and provide an overview of its activities. The accounts are audited by the Comptroller and Auditor General and are laid before Parliament each year.

 Historic Annual Reports and Accounts can be viewed here

A gift in your will

You may not have thought of including a gift to a museum in your will, but the V&A is a charity and legacies form an important source of funding for our work. It is not just the great collectors and the wealthy who leave legacies to the V&A. Legacies of all sizes, large and small, make a real difference to what we can do and your support can help ensure that future generations enjoy the V&A as much as you have.

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