Cookie policy

Our website uses cookies. This page explains what cookies are, how we use them and how you can manage them.

What are cookies?
Cookies are small text files that are stored on your device when you visit a website. The cookie means that the website can 'remember' you, and how you've used the site, when you come back.

Cookies are widely used in order to make websites work, or work more efficiently.

Our cookies:

  • Make our website work as you'd expect
  • Keep your preferences intact between visits
  • Improve the speed and security of our site
  • Allow you to share pages with social networks
  • Help us to improve our services
  • Make our marketing more efficient – which in turn helps us to improve what we can do for you

Cookies themselves don't hold personal information, but they are unique to you. In many cases, we would not be able to link the information we collect by using a cookie back to you as an individual.

We do not use cookies to:

  • Collect sensitive information
  • Pay commissions

Cookies fall into four categories:

1. Strictly necessary – these help make our website work efficiently, and enhance its look and feel. This type of cookie only lasts for the duration of the time you are visiting the website. When you leave the website they are deleted automatically.

2. Functionality – these enhance your experience by doing things such as remembering products you've added to your basket, or your search settings. These cookies stay on your computer until you choose to clear them.

3. Performance and analysis – we use these to analyse how our website works (and how we should improve it).

4. Targeting/advertising – these are used to share some information with third parties who we advertise with, so we know how you've reached our website. We can also use cookies to identify the parts of the website that you are interested in. We then use this information to show you adverts and pages we think may also be of interest to you, to tailor how we communicate with you, or to tailor the contents of the communications we send to you. If you prefer, you can opt out of these. Tailoring of content means it includes information reflecting the interest you've shown in the content of our web pages, or offers or promotions that we think may interest you, and to improve how we respond to your needs.

By V&A websites, we mean:

How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit: aboutcookies.org or allaboutcookies.org

Find out how to manage cookies on popular browsers

For information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit:
Google Analytics Opt-out Browser Add-on

Read our privacy policy.