Brand licensing

The V&A’s extraordinarily diverse collections continue to inspire excellence in design and drive the next wave of designers, retailers and manufacturers.

We celebrate creativity and design at the highest level and our licensing partners join an award-winning programme with the endorsement of the world-renowned V&A brand.

How We Work

How We Work

We work with our partners to create and maintain a level of visual recognition across the whole range of our licensed products. We combine the different individual requirements of licensees into a coherent, consistent expression of the V&A’s own brand vision, as well as enabling licensees to achieve their own targets.

Products

Products

Our partners worldwide produce ranges of homeware, stationery, accessories, jewellery, apparel, fabrics and gifts.

Taking inspiration from the V&A’s vast archives, our licensees create innovative products by balancing the old and the new, digital and traditional, plain and pattern, in a way that sets us apart: an inspired slant on design that continues to delight customers globally.

All our profits are returned to the Museum, helping to maintain its position as the world’s leading collection of art and design, funding exhibitions, research, and collecting for the future.

Markets

Markets

We promote an imaginative and contemporary interpretation of objects in the collections, so that we can compete in the international retail market. With over 70 licensees across the globe, our programme now reaches Europe, Asia, the Americas and Australasia. From bedding in Japan to jewellery in South Korea, stationery in the USA to homeware in Australia, we are constantly exploring new product areas and market opportunities.

Retail

Retail

The V&A is a powerful brand endorsement for retailers who wish to promote their creativity and design. The licensing programme continues to attract high-profile international retailers who are part of an exclusive circle that builds and benefits from the V&A brand.

Awards

Awards

We have been recognised for our licensing achievements, recent highlights include:

  • Winner of the Brand & Lifestyle Licensing Awards for best Licensed Heritage or Institution Brand 2016
  • Winner of Licensing.biz ‘Most Influential Brand’ for 2016 and 2015 in the Art & Design Category

V&A is a market leader in this category, with a great range of products, mixed with high profile partnerships

Licensing.biz, 2016
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