Brand licensing

The V&A is renowned for its award-winning licensing programme, creating beautiful products inspired by the museum’s rich archive. The programme started over 20 years ago and today we have over 85 licensed partners worldwide.

As the world’s leading museum of art, design and performance, the V&A celebrates creativity and champions excellence in design to inspire the next wave of designers, retailers and manufacturers. We collaborate with companies which share our values of innovation, high quality design and craftsmanship.

If you would like to get in touch with the licensing team, please email:

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Working together

Taking inspiration from over two million objects, our experienced team provides a tailor-made research service. We support our licensees through the design process to create beautiful ranges for the contemporary market. We also offer marketing and branding support, collaborating closely with our licensees to build engaging campaigns to tell the fascinating stories from the archive.

Products and markets

Our global programme reaches across product categories from homeware, apparel, jewellery to stationery, crafting and everywhere in between. Key territories include UK, Europe, USA and East Asia. In 2019 we launched over 1300 new products, growing the V&A’s product distribution network to over 72 countries.

All our profits are returned to the museum, supporting its mission to enrich people’s lives by promoting research, knowledge and helping us to make works of art accessible to all.


It has been such a pleasure and privilege to work with the V&A for my first faux flowers collections, interpreting just a small part of their incredible archive into my designs.

Philippa Craddock, Owner – Philippa Craddock Ltd

The original purpose of the V&A was to promote excellence in design and manufacturing, and we wanted to capture this idea to create this series for John Lewis.

Philippa Prinsloo, Home Design Manager at John Lewis


Our licensing programme has been recognised by the following industry achievements:

  • Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 2021
  • Winner: LIMA International Licensing Awards, Best Art and Design Brand 2020
  • Winner: Brand & Lifestyle Licensing Awards, Brand Licensed Ambassador of The Year 2019
  • Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Adult Apparel Range 2019
  • Winner: Brand & Lifestyle Licensing Awards, Best Licensed Heritage or Institution Brand 2018