#MuseumInstaSwap

This week we’re joining nine London museums to celebrate each other’s collections through the photo sharing network Instagram. The idea came following an article by the Londonist in May 2015, where the magazine listed ‘The Best London Museums to follow on Instagram’, based on the number of followers.

Along with the V&A the museums selected were: The British Museum, Design Museum, Science Museum, Natural History Museum, Wellcome Collection, Horniman Museum and Gardens, Imperial War Museums, London Transport Museum and The Royal Museums Greenwich

With such incredible collections and unique Instagram feeds, representatives from each museum decided to meet and find a way to collaborate. And so #MuseumInstaSwap was born.

© Victoria and Albert Museum, London

© Victoria and Albert Museum, London

#MuseumInstaSwap is a challenge to find and photograph objects in a different museum that resonate with those in our own collection. The ten museums were sorted into pairs by pulling names out of a hat. The V&A was matched with the Natural History Museum  – very handy as it is just a short walk over Exhibition Road!

Follow #MuseumInstaSwap this week to discover what kind of objects a museum of art and design would find in a museum of natural history. Look out on @vamuseum for images of natural history specimens, as well as fashion, architecture, glass, metalwork, prints and more.

© Victoria and Albert Museum, London

© Victoria and Albert Museum, London

© Victoria and Albert Museum, London

© Victoria and Albert Museum, London

Take part in the project on the weekend 29/30th August by sharing photos of objects you think would sit nicely in a particular museum, or objects you’d happily give a home to.

You can find out more about this initiative on Culture Themes

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