Taylor Swift has officially entered her next era with The Life of a Showgirl, a bold follow-up to The Tortured Poets Department. Eeek! Here is everything we know about the new album announcement. If you’re a mega Taylor Swift fan, check out the quizzes below after you’ve found out everything you can about her new album!
Album announcement

Taylor unveiled The Life of a Showgirl at exactly 12:12 a.m. ET on August 12, 2025, during a surprise appearance on the New Heights podcast hosted by her boyfriend Travis Kelce and his brother Jason Kelce.
Oooh the drama!

The reveal was super theatrical – Taylor pulled the album from a mint-green briefcase marked with “T.S.,” while the cover remained blurred on her site. Oooh!
Orange you glad I revealed it?

Orange is the era’s signature color – so Taylor Swift had an orange-themed countdown on her site, and even the Empire State Building lit in orange to highlight the announcement. Cool!
Album artwork and pre-orders

While the full cover image is still hidden, fans are already able to preorder the album now! No official release date has been confirmed – just that physical shipments will arrive before mid-October. Eeek!

This album marks a stylistic shift for Taylor Swift – the era emphasizes fun, lively “glitter gel-pen” pop and a celebratory tone, moving away from the melancholy of The Tortured Poets Department. Production appears to be led by Max Martin and Shellback, hinting at a fresh direction without longtime collaborator Jack Antonoff.
