Victoria and Albert Museum

The world’s greatest museum of art and design

Horst: Photographer of Style - About the Exhibition

Mainbocher Corset (pink satin corset by Detolle), Paris, 1939. © Horst Estate/Conde Nast

Mainbocher Corset (pink satin corset by Detolle), Paris, 1939. © Condé Nast/Horst Estate

6 September 2014 – 4 January 2015

‘Fashion is an expression of the times. Elegance is something else again.’
Horst, 1984

Horst P. Horst (1906-99) created images that transcend fashion and time. He was a master of light, composition and atmospheric illusion, who conjured a world of sensual sophistication. In an extraordinary sixty-year career, his photographs graced the pages of Vogue and House and Garden under the one-word photographic byline ‘Horst’. He ranks alongside Irving Penn and Richard Avedon as one of the pre-eminent fashion and portrait photographers of the 20th century.

An international figure, Horst worked predominantly in Paris and New York. Born in Germany, he became an American citizen in 1943, changing his surname from Bohrmann to Horst. His extraordinary range of work outside the photographic studio conveys a relentless visual curiosity and life-long desire for new challenges. The huge collection of prints, drawings, notebooks, scrapbooks and letters that Horst carefully preserved throughout his life, alongside thousands of prints in the archives of Condé Nast, bear witness to his virtuoso talent.


Haute Couture

Hat and coat-dress by Bergdorf Goodman, modelled by Estrella Boissevain, 1938. © Condé Nast/Horst Estate

Hat and coat-dress by Bergdorf Goodman, modelled by Estrella Boissevain, 1938. © Condé Nast/Horst Estate

When Horst joined Vogue in 1931, Paris was still the world’s undisputed centre of high fashion. Photography had begun to eclipse graphic illustration in fashion magazines and the publisher Condé Montrose Nast devoted large sums to improving the quality of image reproduction. He insisted that Vogue photographers work with a large format camera, which produced richly detailed negatives measuring ten by eight inches.

The creation of a Horst photograph was a collaborative process, involving the talents of the photographer and model, the art director, fashion editor, studio assistants and set technicians. The modelling profession was still in its infancy in the 1930s and many of those who posed under the hot studio lights were stylish friends of the magazine’s staff, often actresses or aristocrats.

By the mid 1930s, Horst had superseded his mentor George Hoyningen-Huene as Paris Vogue’s primary photographer. His images frequently appeared in the French, British and American editions of the magazine. Many of the photographs on display in the exhibition are vintage prints from the company’s archive.


Surrealism

Salvador Dalí’s costumes for Leonid Massine's ballet Bacchanale, 1939. © Condé Nast/Horst Estate

Salvador Dalí’s costumes for Leonid Massine's ballet Bacchanale, 1939. © Condé Nast/Horst Estate

The Surrealist art movement explored unique ways of interpreting the world, turning to dreams and the unconscious for inspiration. During the 1930s Surrealism escaped its radical avant-garde roots and transformed design, fashion, advertising, theatre and film.

Horst’s photographs of this period feature mysterious, whimsical and surreal elements combined with his classical aesthetic. He created trompe l’oeil still lifes, photographed the surreal-infused dress designs of his friend Elsa Schiaparelli and collaborated with the artist Salvador Dalí. He shared with the Surrealists a fascination with the representation of the female body, often fragmenting and eroticising the human form in his images.

His most celebrated photograph of the era is Mainbocher Corset (1939). Decades after the photograph was made, Main Bocher himself expressed his admiration for Horst’s virtuosity, writing,

‘Your photographs are sheer genius and delight my soul … each one is perfect by itself.’


Stage and Screen

Marlene Dietrich, New York, 1942. © Condé Nast/Horst Estate

Marlene Dietrich, New York, 1942. © Condé Nast/Horst Estate

Horst’s portraits spanned a wide cross-section of subjects, from artists and writers to presidents and royalty. In the 1930s, he became aware of a new focus for his work. As he later noted in his book Salute to the Thirties (1971), glamorous Hollywood movie stars were imperceptibly assuming the place left vacant by Europe’s vanishing royal families. With the approach of the Second World War, the escapism offered by theatre and cinema gained in popularity. Horst began to photograph these new, classless celebrities, both in costume and as themselves.

The first well-known star Horst photographed was the English performer Gertrude Lawrence, then appearing in Ronald Jeans’ play Can the Leopard…? at the Theatre Royal, Haymarket. Horst’s first portrait of a Hollywood actress, Bette Davis, appeared in Vogue’s sister magazine Vanity Fair in 1932.


Travel

View of ruins at the palace of Persepolis, Persia, 1949. © Condé Nast/Horst Estate

View of ruins at the palace of Persepolis, Persia, 1949. © Condé Nast/Horst Estate

In the summer of 1949, Horst journeyed to the Middle East with his partner Valentine Lawford, then political counsellor at the British Embassy in Tehran. They travelled by road from Beirut to Persepolis, where Horst was able to photograph parts of the ancient Persian city that had only recently been uncovered. Afterwards, Horst visited the newly established State of Israel on a photographic assignment for Vogue.

The trip left a strong impression on Horst and he returned in the spring of 1950. He spent a week with Lawford at the relatively remote south-eastern shore of the Caspian Sea, before documenting the annual migration of the Qashqa’i clan. Horst and Lawford were invited by Malik Mansur Khan Qashqa’i to spend ten days with his tribe as they travelled by camel and horse, in search of vegetation for their flocks.


Patterns from Nature

Patterns from Nature Photographic Collage, about 1945. © Condé Nast/Horst Estate

Patterns from Nature Photographic Collage, about 1945. © Condé Nast/Horst Estate

Horst’s second book, Patterns from Nature (1946), and the photographs from which it originated, are a surprising diversion from the high glamour of his fashion and celebrity photographs. These close-up, black and white images of plants, shells and minerals were taken in New York’s Botanical Gardens, in the forests of New England, in Mexico, and along the Atlantic and Pacific coasts.

This personal project was partly inspired by photographs of plants by Karl Blossfeldt (1865–1932). Horst was struck by ‘their revelation of the similarity of vegetable forms to art forms like wrought iron and Gothic architecture.’ Horst’s interest was also linked to the technical purity of ‘photographic seeing’, a philosophy associated with the New Objectivity movement of the 1920s and ’30s. Practitioners took natural forms out of their contexts and examined them with such close attention that they became unfamiliar and revelatory.


The Studio

Horst directing fashion shoot with Lisa Fonssagrives, 1949. Photo by Roy Stevens/Time & Life Pictures/Getty Images

Horst directing fashion shoot with Lisa Fonssagrives, 1949. Photo by Roy Stevens/Time & Life Pictures/Getty Images

During the 1940s Horst worked primarily in the Condé Nast studio on the 19th floor of the Graybar Building, an Art Deco skyscraper on Manhattan’s Lexington Avenue. The busy studio was well equipped with a variety of lights and props and Horst worked closely with talented art director Alexander Liberman. Like Horst, he had found refuge in the artistic circles of Paris and New York, and enjoyed a long career with Condé Nast.

By 1946 dressing the American woman had become one of the country’s largest industries, grossing over six billion dollars a year. The staff of Vogue expanded accordingly. In 1951 Horst found a studio of his own, the former penthouse apartment of artist Pavel Tchelitchew, with high ceilings and a spectacular view over the river. Horst developed a new approach to photography in response to the abundance of daylight and for a time his famous atmospheric shadows disappeared.


Fashion in Colour

Dinner suit and headdress by Schiaparelli, 1947. © Condé Nast/Horst Estate

Dinner suit and headdress by Schiaparelli, 1947. © Condé Nast/Horst Estate

The 1930s ushered in huge technical advancements in colour photography. Horst adapted quickly to a new visual vocabulary, creating some of Vogue’s most dazzling colour images. In 1935 he photographed the Russian Princess Nadejda Sherbatow in a red velveteen jacket for the first of his many Vogue cover pictures.

The occupation of Paris transformed the world of fashion. The majority of French ateliers closed and many couturiers and buyers left the country. Remaining businesses struggled with extreme shortages of cloth and other supplies. The scarcity of French fashions in America, however, enabled American designers to come into their own.

Horst’s colour photographs are rarely exhibited because few vintage prints exist. Colour capture took place on a transparency which could be reproduced on the magazine page without the need to create a photographic print. The size of the new prints displayed in this room of the exhibition echoes the large scale of a group of Horst images printed in 1938 at the Condé Nast press.


Living in Style

Baroness Pauline de Rothschild at her apartment in Paris, 1969, © Conde Nast/Horst Estate

Baroness Pauline de Rothschild at her apartment in Paris, 1969, © Conde Nast/Horst Estate

In 1947 Horst acquired five acres of land in Oyster Bay Cove, Long Island, part of the estate once owned by the designer Louis Comfort Tiffany. On the land he described as ‘everything I had ever dreamed of’, Horst built a unique house and landscaped garden. British diplomat Valentine Lawford visited for the first time in 1947, with Noël Coward, Christopher Isherwood, and Greta Garbo. It was the beginning of a relationship with Horst that would last until Lawford’s death in 1991.

They welcomed many friends and visitors to Long Island, including the dynamic editor Diana Vreeland. She left Harper’s Bazaar for Vogue in 1962 and soon put the couple to work on Vogue’s ‘Fashions in Living’ pages. The homes and tastes of everyone from Jackie Onassis to the Duke and Duchess of Windsor, Andy Warhol and Karl Lagerfeld featured in their articles. Horst’s creative chemistry with Vreeland brought him a new lease of life.


Nudes

Male Nude, 1952. © Condé Nast/Horst Estate

Male Nude, 1952. © Condé Nast/Horst Estate

In the early 1950s Horst produced a set of distinctive photographs unlike much of his previous output. These male figure studies were exhibited for the first time in Paris in 1953 and reprinted using the platinum-palladium process in the 1980s.

The studies exemplify Horst’s sense of form. All emphasis is on the idealised human body, expressive light and shadow. Monumental and anonymous nudes resemble classical sculptures. As Mehemed Agha (1929-78), art director of American Vogue, commented:

'Horst takes the inert clay of human flesh and models it into the decorative shapes of his own devising. Every gesture of his models is planned, every line controlled and coordinated to the whole of the picture. Some gestures look natural and careless, because carefully rehearsed; the others, like Voltaire’s god, were invented by the artist because they did not exist'.


Platinum

Round the Clock, New York, 1987. © Condé Nast/Horst Estate

Round the Clock, New York, 1987. © Condé Nast/Horst Estate

The 1980s witnessed a flurry of new books, exhibitions and television documentaries about Horst. He produced new prints for museums and the collector’s market, selecting emblematic works from every decade of his career to be reprinted in platinum-palladium, sometimes with new titles. This was a complex and expensive technique, employing metals more expensive than gold. Failing eyesight finally forced him to stop working in 1992.

Horst’s platinum-palladium prints are treasured for their nuanced tones, surface quality and permanence. His style had experienced a renaissance in 1978 when Francine Crescent, French Vogue’s editor in chief, had invited him to photograph the Paris collections. Horst’s work for her echoed his atmospheric, spot-lit studies of the 1930s. His use of the platinum process for creating new and reproducing early works ensured his mastery of light, mood and composition would be enjoyed by a new audience.

 

   Travel partner:                          With thanks to:                      Supported by the American Friends of the V&A

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