The dedicated shopper can find a broad range of inspiring ideas to suit all ages and pockets at the V&A. From jewellery, fashion, vintage pieces and accessories to books, posters, apps and children's toys - visit our stores or shop online!
Shopping in person
Find out more about the V&A museum shop, the Bookshop, V&A Reading Rooms on Exhibition Road and the Museum of Child…
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Christmas at the V&A Shop
Our Gifts Guide for 2011 is filled with deliciously tempting gift ideas and plenty of inspiration for Christmas. Ev…
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Jewellery at the V&A Shop
Our outstanding showcase of contemporary jewellery design is an established destination in its own right.…
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Fashion & accessories at the V&A Shop
Our new Autumn/Winter 2011 collection includes collaborations with Louise Gray, Memphis, Annie Lennox and Lily & Li…
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Books at the V&A Shop
The V&A Bookshop at the V&A features hundreds of titles covering fashion, design and the decorative arts. Our rang…
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Posters & prints at the V&A Shop
Our inspirational collection of posters, prints and canvas art prints are taken from the archives of the V&A and ca…
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V&A Apps
Our catalogue of museum apps for iPhone, iPad and Android devices are designed to appeal to decorative art enthusia…
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V&A Reading Rooms
Open 7 days a week, the V&A Reading Rooms are the ideal place to meet before or after an exhibition, a great place …
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About V&A Publishing
V&A Publishing makes beautiful, innovative and popular books on art and design that sell all over the world.
About V&A Licensing
V&A Licensing provides design resources and brand endorsement to partners across the world.
About V&A Enterprises
The commercial activities of the V&A are managed by V&A Enterprises Ltd. All of our profits go back to the museum at the end of each year.
Marketing the V&A
Marketing a museum is the process of identifying the needs and wants of the visitor and delivering benefits that will satisfy or enhance their experience. Marketing also helps maximize the performance of the museum. It is a complex activity requiring extensive creativity, planning, organisation and problem solving. The following is a short introduction to the way marketing is carried out at the V&A.
The modern shop: architecture & shopping between the wars
In the 1920s and 1930s architects produced a number of striking shop designs in Britain. Influenced by the 1925 Paris Exhibition and other Continental examples, many shops and chain stores rebuilt their premises, or at least modernised their façades. Architects became interested in shop design, using marble, neon and chrome, and critics praised the way in which the Modern Movement revitalised this sphere of design. Many of these innovative interiors and façades are now sadly gone.
Become a V&A Member
V&A Members enjoy a wealth of benefits, including free entry to exhibitions, previews, exciting events and the V&A Members’ Room. In addition, you will be supporting the vital work of the V&A.
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Brand.New
A highly topical look at how branding — from fashion labels and supermarket packaging to shopping malls and websites — affects our behaviour as consumers in an increasingly global marketplace.
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