The dedicated shopper can find a broad range of inspiring ideas to suit all ages and pockets at the V&A. From jewellery, fashion, vintage pieces and accessories to books, posters, apps and children's toys - visit our stores or shop online!

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About V&A Publishing

V&A Publishing makes beautiful, innovative and popular books on art and design that sell all over the world.

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About V&A Licensing

V&A Licensing provides design resources and brand endorsement to partners across the world.

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About V&A Enterprises

The commercial activities of the V&A are managed by V&A Enterprises Ltd. All of our profits go back to the museum at the end of each year.

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Marketing the V&A

Marketing a museum is the process of identifying the needs and wants of the visitor and delivering benefits that will satisfy or enhance their  experience.  Marketing also helps maximize the performance of the museum. It is a complex activity requiring extensive creativity, planning, organisation and problem solving.  The following is a short introduction to the way marketing is carried out at the V&A.

Thumbnail of The modern shop: architecture & shopping between the wars

The modern shop: architecture & shopping between the wars

In the 1920s and 1930s architects produced a number of striking shop designs in Britain. Influenced by the 1925 Paris Exhibition and other Continental examples, many shops and chain stores rebuilt their premises, or at least modernised their façades. Architects became interested in shop design, using marble, neon and chrome, and critics praised the way in which the Modern Movement revitalised this sphere of design. Many of these innovative interiors and façades are now sadly gone.

Become a V&A Member

V&A Members enjoy a wealth of benefits, including free entry to exhibitions, previews, exciting events and the V&A Members’ Room. In addition, you will be supporting the vital work of the V&A.

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Brand.New

Brand.New

A highly topical look at how branding — from fashion labels and supermarket packaging to shopping malls and websites — affects our behaviour as consumers in an increasingly global marketplace.

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