As the world's leading museum of art and design, the V&A enriches people's lives by promoting the practice of design and increasing knowledge, understanding and enjoyment of the designed world.

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V&A + RIBA Collections

Discover the collections of the V&A and the RIBA; together they form the world's most comprehensive architectural resource

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Marketing the V&A

Marketing a museum is the process of identifying the needs and wants of the visitor and delivering benefits that will satisfy or enhance their  experience.  Marketing also helps maximize the performance of the museum. It is a complex activity requiring extensive creativity, planning, organisation and problem solving.  The following is a short introduction to the way marketing is carried out at the V&A.

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Lady Clementina Hawarden and the V&A

The V&A's collection of photographs by Clementina Hawarden came to the Museum following an exhibition in 1939: Early Photographs to Commemorate the Centenary of Photography, 1839-1939 at the Museum.

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The V&A Beatrix Potter collections

The V&A holds the world's largest collection of Beatrix Potter's drawings, literary manuscripts, correspondence, photographs and related materials, and hosts a changing display on particular aspects of her work in the Beatrix Potter Showcase.

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The V&A's computer art collections

The V&A has been collecting computer-generated art and design since the 1960s, and has also acquired two significant collections: The Computer Arts Society Collection and The Patric Prince archive. Together these form the basis of the UK's emerging national collection of computer art.