V&A Dundee
Past Installation

Faux Shop

Ran from 7 February 2020 to 18 March 2020
  • Dates

    Ran from 7 February 2020 to 18 March 2020

Atelier E.B. explored the aesthetics of shop-window display

Faux Shop focused on the beautiful, yet seemingly unremarkable shop window displays of the 20th century. Filled with items from Atelier E.B’s fashion collection Jasperwear, the shop revealed how, when it comes to fashion display, even the unnoticed details of window-dressing deserve more serious contemplation.

Featuring a full-scale construction of a shop window, as well as an archive of material built on the particular tastes of Atelier E.B, Faux Shop asked the question: Is window dressing simply an everyday part of popular culture? Or is it a unique and often overlooked form of art and design practice? With bricks and mortar retail having to radically adapt in the digital age, these questions seem more pertinent than ever.

Atelier E.B is a label run by designer Beca Lipscombe and artist Lucy McKenzie, who have been showing and selling fashion in galleries since 2007. Based between Edinburgh and Brussels, their work blends art, design and historical research. They are especially interested in celebrating and reinventing conventional methods of display, inserting fashion into a variety of unconventional situations.

Past Event