V&A Dundee

Mary Quant

On now until Sunday, 17 January 2021
  • Dates

    On now until Sunday, 17 January 2021

  • Exhibition Gallery

  • £6 - £10.50

    Concessions apply.

    Pre-booking essential and will include a free museum entry ticket. Please check the latestCOVID guidance before you book.

    Members must pre-book Find out more

  • Download Large Print Guide

Iconic. Feel good. Fashion revolutionary.

Please check the latest COVID guidance before you book.

Mary Quant disrupted the fashion establishment, connecting with an energised, youthful audience looking for something fresh and fun. From rising hemlines to androgynous shapes and styling, Quant captured the zeitgeist of the moment.

This exhibition is the first international retrospective on the iconic British designer who started a fashion revolution that a whole generation wanted to take part in.

Quant designed clothes that made people feel good, making quality designer fashion affordable through her playful brand, signified by the trademark daisy.

Quant encouraged a new age of feminism, inspiring young women to rebel against the traditional clothing worn by their mothers and grandmothers. Her shop Bazaar opened in 1955, the year after World War Two food rationing ended, her playful designs a colourful reaction against the drab austerity of post-war London.

Quant is famous for popularising the miniskirt, but her designs offered many different versions of femininity, challenging the conventional gender stereotypes of post-war Britain.

Key objects featured within the exhibition include the pioneering ‘Wet Collection’ PVC rainwear, a jute miniskirt, and designs that playfully subverted menswear – at a time when women were still banned from wearing trousers in formal settings such as restaurants.

Don't forget you can pair your visit to the exhibition with an afternoon tea extravaganza designed in Mary Quant's honour, or pick up your own iconic daisy-branded souvenir from the shop.

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Exhibition Trailer

Exhibition Highlights

'Footer' jersey shift dress, 1967 (Fashion Museum, Bath)

Waistcoat and tie dress, 1962 (V&A South Kensington)

Mary Quant Crayons, 1973 (Museum of London)

Dress with epaulettes and tie, 1966 (V&A South Kensington)

Towelling loungewear, 1967 (Mary Quant Archive)

Mary Quant and Alexander Plunket Greene by John Cowan, 1960 (John Cowan Archive)

Photograph of two models in Mary Quant, Spring 1973

Jill Kennington wearing white PVC rain tunic and hat (courtesy of Fashion Museum Bath/Image)

"Is this just another fad?" advert (courtesy of the Advertising Archives)

What's on