V&A Dundee
Exhibition

Sincerely, Valentines – From Postcards to Greetings Cards

Opening Saturday 2 July 2022
  • Dates

    Opening Saturday 2 July 2022

  • Michelin Design Gallery

  • Free

Discover the history behind one of Dundee's most fascinating design success stories, J. Valentine & Sons

Sincerely, Valentines – From Postcards to Greetings Cards tells the story of Scotland’s most pioneering and successful commercial photographers, best known for popularising the holiday postcard on a global scale.

Founded in 1825 in Dundee, Valentines capitalised on rapid developments in photography, printing and tourism in the early 20th century to create a fascinating body of work and a vibrant industry, quickly becoming one of Dundee’s largest employers.

Developed in collaboration with University of St Andrews and curatorial practice Panel, the exhibition features rare photographs, historic postcards, promotional company magazines, booklets and greetings cards from the James Valentine photographic collection.

Central to the exhibition is new work from designer Maeve Redmond who has created a series of oversized postcards in response to the vast Valentines archive print collection, and a new film by Rob Kennedy focusing on the stories and experiences of those who worked for Valentines, highlighting the important contribution Valentines made to Dundee’s social, cultural and industrial heritage.

This free display is in the Michelin Design Gallery in the upper foyer of the museum.

Supported by

Exhibition by

Funded by