Directors Group

A photo of museum director Leonie Bell wearing a pink and red jumper standing outside with the grey concrete slats of the museum behind her

Leonie Bell

Leonie Bell is director of V&A Dundee, Scotland’s Design Museum. As Director, she leads the organisation from its spectacular home on Dundee’s reimagined waterfront and delivers the museum’s vision to inspire and empower through design and to champion design and designers.

Leonie is responsible for ensuring that V&A Dundee continues to grow and evolve as a world-class design museum, for deepening the museum’s social and civic reach and for welcoming visitors from around the world. The museum’s unique architecture is animated through an ambitious and dynamic programme that generates joy and sparks curiosity in design as well as creating spaces and ways to explore, reflect and learn.

Leonie is also an Honorary Professor of Design at Duncan of Jordanstone College of Art & Design, University of Dundee, a Design Economy Ambassador for the Design Council, a member of the Bonnetmakers Craft, one of the Nine Incorporated Trades of Dundee and a trustee of the Edinburgh International Festival.

Graeme Cumming
Chief Operating Officer

Graeme Cumming

Graeme Cumming joined V&A Dundee in 2018 as Chief Operating Officer. Graeme leads on the museum’s strategic and corporate planning, and is responsible for setting sustainable budgets and monitoring performance. He also has oversight of commercial strategy, health and safety and HR.

Graeme is a Chartered Accountant and worked at PwC in Birmingham. He has had senior roles in public listed bodies in England and Scotland in sectors that include universities, arts, culture and regeneration.

Claire Eva
Director of Audiences & Media

Claire Eva

Claire Eva is Director of Audiences and Media for V&A Dundee. This role leads the development and implementation of audience development, media, marketing, digital and IT strategies, onsite and online.

Passionate about the arts and culture, Claire has spent her career in major institutions including Tate, 14-18 NOW, Serpentine Galleries, Hayward Gallery and Arnolfini. Her experience spans the visual arts, music, dance, film, festivals, digital and live events.

Claire completed her BA Honours degree in Art and Related Arts at the West Sussex Institute and studied marketing at University of the West of England, Bristol. Claire has served on the boards for the Arts Marketing Association, the Audience Agency and Dundee Ceramics Workshop.

Barry Ferguson
Director of Philanthropy & Partnerships

Barry Ferguson

Barry Ferguson joined V&A Dundee as Director of Philanthropy & Partnerships in August 2017. Barry and his team are responsible for private sector income from individual donors, trusts & foundation and corporate sponsors, which makes up around a third of the funding required to operate the museum annually.

Barry was previously Director of Development at the Scottish Chamber Orchestra and has also worked at St Andrews, Abertay and Glasgow universities in various fundraising, alumni relations and student recruitment roles.

Barry is a member of the Chartered Institute of Fundraising, a Fellow and Vice-President of the Society of Antiquaries of Scotland and a trustee of the St Johnstone Community Trust. He is also a member of the Guildry Incorporation of Dundee and of the Bonnetmakers and Dyers Crafts in the city.

Caroline Grewar
Director of Programme

Caroline Grewar

Caroline Grewar is Director of Programme. In this role Caroline is responsible for the strategic leadership of the public programme, which builds upon the vision for V&A Dundee and fulfils the museum’s mission and objectives. Key to this ambition is the close working relationships between the Exhibitions and Learning teams, resulting in an integrated public programme which contributes to an inspiring future vision for the museum.

Caroline has worked in the culture sector for almost twenty years, beginning her career at the British Institute of Florence, Italy. In 2006 Caroline joined V&A South Kensington where she worked across capital projects, major exhibition delivery and international touring exhibitions. Before joining V&A Dundee, Caroline was Head of Exhibitions at the Design Museum where she worked with Zaha Hadid Architects, Barber Osgerby and Sir Paul Smith.

Christian Moire
Director of Operations

Christian Moire

As Director of Operations, Christian is in charge of the commercial development of the museum, front of house teams, as well as maintenance of the building.

Christian previously held roles as a publisher, a cultural attaché and deputy director of the Children’s Museum, Mexico. His professional experience in France and Mexico was dedicated to the management of cultural institutions, striving for excellency in both visitor experience and financial efficiency. A Scientist by education and a Manager through experience, Christian brings projects to life, from their conception right through to their implementation and evaluation.

Before coming to Scotland in 2018, Christian oversaw the renovation of the Children’s Museum of Mexico City, which was declining after 20 years in operation. As Deputy Director, he led a team of educators, designers, architects and marketers looking for ways to connect with new audiences and develop income sources.