Two visitors engaging in an activity in the foyer of V&A Dundee

Vision and Mission

A group of people standing around an arcade machine at V&A Dundee

"We are Scotland’s design museum, on a mission to inspire and empower through design."

Our mission statement

Visitors listening through headphones to a video at V&A Dundee

Our Vision

Design shapes our world, it’s part of everyday life and it’s everywhere. We are a museum with energy and have a vision of the future where everyone is inspired through design and recognises its far reaching impact in our lives.

Design brings joy and wonder, and is a way to understand our ever-changing world. It can give us the agency, skills, and confidence to understand the past, shape our own futures, and explore how we can design better collectively, for people and planet.

At V&A Dundee we champion design and designers and want to share the infinite possibilities they bring as catalysts of creativity and change.

Our spectacular home is Dundee’s reimagined waterfront. We are a pivotal part of a city transforming. We reach out across Dundee, Scotland, the UK, and the world, sharing and gathering stories and ideas about design from Scotland and beyond.

We are a welcoming place for people of Dundee to explore design and to use as an everyday part of their city, as well as inviting visitors from around the world.

We are part of the V&A family of museums that celebrate creativity in all its forms from across centuries, for everyone.


Visitors to the exterior of V&A Dundee

Impact Report 2023

We've welcomed over 1.7 million visitors and engaged 270,000 people through the Learning programme. Read more about our first five years as Scotland's design museum.

V&A Dundee from the river

Strategic Plan 2022- 2027

Our strategic plan sets out our ambitions and priorities from 2022 – 2027. Find out more about the aims and priorities of Scotland's design museum.