How animation director Robin Shaw put the IRN-BRU Snowman back at the heart of Scotland's Christmas

Director of the original award-winning IRN-BRU’s Snowman advert, and assistant director of the Channel 4 and Lupus Films TV special The Snowman and The Snowdog, Robin Shaw is known for his beautifully emotive hand-drawn work.

To celebrate the launch of the sequel to IRN-BRU’s iconic Snowman, Robin will join Kirsty Hassard from V&A Dundee to explore how brand, animation and a little bit of magic can combine to create something special.