Kati Price

Title: Head of Digital Media
Department: Digital Media

I oversee all digital goings on at the V&A.

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Family fun: the design secrets behind Secret Seekers

This is a glimpse into the design process behind Secret Seekers, the V&A’s new game for families, starting with a three day onsite ‘Creative Sprint’ at the V&A and ending at the glamorous launch of the new Exhibition Road Quarter on a balmy June evening. A great game starts with a great brief and the […]

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V&A Secret Seekers – designing a new mobile game for family visitors

V&A Secret Seekers © Victoria and Albert Museum

The history of the V&A and its buildings is a fascinating one, with its origins as the Museum of Manufactures in 1852, to the incredible mix of Victorian and state-of-the-art spaces our visitors encounter today. An array of architects, engineers, designers, artists and craftspeople have worked on the museum’s buildings and galleries over the last 150 […]

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We Wear Culture – a new virtual fashion experience

18th-century Mantua

Clothes are shorthand for being human Claire Wilcox, 2001 From the fusion of fashion with surrealist art to Vivienne Westwood’s anarchic designs – we’ve collaborated with Google Arts and Culture to unlock the world of fashion with a new virtual experience and a host of online exhibitions detailing the incredible stories behind the V&A’s collections, […]

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The new What’s On

The new What's On

Today we launched What’s On, a key product in the V&A’s digital portfolio and the latest to get a UX and brand experience overhaul following the launch of our website last April, the online shop in November, and print on demand in December. The design and user experience We knew that the user experience of […]

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Choosing the right yardstick: What research tools to use when in the digital development process

I felt something of an imposter speaking at the recent (and nattily titled) Scottish Network on Digital Cultural Resources Evaluation Symposium – #EDCR2016 – which brought together academics and researchers working in the field of cultural and heritage content: I’m not an academic, nor a researcher. Nor Scottish. But research is part of the daily workings […]

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V&A wins best website at the IDCA Awards 2016

It’s fitting that on its 20th anniversary, the new V&A website, vam.ac.uk, has won best website at the International Design Communication Awards 2016. The IDCA awards assess and reward the best communications, design and branding strategies within the arts and museum sphere. Announced at Communicating the Museum conference in Quebec, the award is a wonderful […]

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The new V&A website – the inside story

Last week we relaunched vam.ac.uk and we’ve been bowled over by the positive response – thank you. Last week I explained a bit about what we’ve done and why. Since then we’ve been asked lots of questions from cultural and digital folk who want a bit more detail on the thinking behind the new site […]

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The new V&A website

We relaunch vam.ac.uk today and we know – and hope – that there’ll be lots of questions about the new website. In the meantime, we wanted to give you an overview of what we’ve done and why. Why have we overhauled the website? It was time to rethink the V&A’s digital presence. Our website was […]

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Thinking small – how small changes can get big results

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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11 Tips for Writing a Killer Proposal

Between Christmas and New Year, colleagues and I had the pleasure of combing through 33 responses to a request for proposal we posted through the OJEU (that’s a European procurement framework, if you’ve not yet had the pleasure…) I’m not being sarcastic: over the course of that week, we saw some incredible proposals and some […]

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