Kati Price

Title: Head of Digital Media
Department: Digital Media

I oversee all digital goings on at the V&A.

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We Wear Culture – a new virtual fashion experience

18th-century Mantua

Clothes are shorthand for being human Claire Wilcox, 2001 From the fusion of fashion with surrealist art to Vivienne Westwood’s anarchic designs – we’ve collaborated with Google Arts and Culture to unlock the world of fashion with a new virtual experience and a host of online exhibitions detailing the incredible stories behind the V&A’s collections, […]

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The new What’s On

The new What's On

Today we launched What’s On, a key product in the V&A’s digital portfolio and the latest to get a UX and brand experience overhaul following the launch of our website last April, the online shop in November, and print on demand in December. The design and user experience We knew that the user experience of […]

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Choosing the right yardstick: What research tools to use when in the digital development process

I felt something of an imposter speaking at the recent (and nattily titled) Scottish Network on Digital Cultural Resources Evaluation Symposium – #EDCR2016 – which brought together academics and researchers working in the field of cultural and heritage content: I’m not an academic, nor a researcher. Nor Scottish. But research is part of the daily workings […]

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V&A wins best website at the IDCA Awards 2016

It’s fitting that on its 20th anniversary, the new V&A website, vam.ac.uk, has won best website at the International Design Communication Awards 2016. The IDCA awards assess and reward the best communications, design and branding strategies within the arts and museum sphere. Announced at Communicating the Museum conference in Quebec, the award is a wonderful […]

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The new V&A website – the inside story

Last week we relaunched vam.ac.uk and we’ve been bowled over by the positive response – thank you. Last week I explained a bit about what we’ve done and why. Since then we’ve been asked lots of questions from cultural and digital folk who want a bit more detail on the thinking behind the new site […]

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The new V&A website

We relaunch vam.ac.uk today and we know – and hope – that there’ll be lots of questions about the new website. In the meantime, we wanted to give you an overview of what we’ve done and why. Why have we overhauled the website? It was time to rethink the V&A’s digital presence. Our website was […]

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Thinking small – how small changes can get big results

Two weeks, seven steps. That’s what the V&A’s digital media team and digital agency Made by Many took in a sprint dedicated to making tactical improvements to the V&A website earlier this year. I won’t lie, it was full on, involving our technical and content teams working alongside the talented folk at Made by Many. It […]

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11 Tips for Writing a Killer Proposal

Between Christmas and New Year, colleagues and I had the pleasure of combing through 33 responses to a request for proposal we posted through the OJEU (that’s a European procurement framework, if you’ve not yet had the pleasure…) I’m not being sarcastic: over the course of that week, we saw some incredible proposals and some […]

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How can technology improve the museum experience?

Startup Weekend Art London

This weekend, I’ll be judging the final presentations at Startup Weekend Art London. Over 54 hours, teams of technologists, artists, entrepreneurs, designers, mobile developers and product experts will come together to build real solutions to the art world’s most pressing problems, using technology and business models from other industries to innovate and disrupt the arts world […]

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CDOs, the new Chief Electrical Officers?

Sunset over the River Tyne, Newcastle © Kati Price

  It’s the beginning of the twentieth century, and you own a small factory in Wallsend, up the river Tyne from Newcastle. You’re considering whether to ditch the steam engines and get your factory plugged into Charles Merz’s new Neptune Bank Power Station, the UK’s first electrical power distribution system, based on Nikola Tesla’s discoveries […]

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