This graphic is a good reminder us that we should all keep reviewing our data, not just collect it.
Back in 2013, we published this post about quick wins for optimising visitor pages:
At the time, The increase in mobile and tablet access was steadily increasing. Someone asked me recently if the trend was continuing. I thought I’d look. Here’s what the data looks like:
As before the way we access information is different depending on the content we are accessing. This is important to remember.
For visitor information pages, mobile traffic on mobile is approaching the same amount as desktop. For the site as a whole mobile is now a quarter of all traffic. This is the same as traffic to visitor pages was two years previously. It may mean that the whole site will have that level of access in two years time, although people actively visiting are probably always more likely to use their mobiles.
Interestingly, it appears tablet traffic may have peaked.
How to do this yourself
To get these graphs, use Audience > Mobile > Overview in Google Analytics
To separate the visitor stats, set up an advanced segment to record any visits that include a visit to your specific visitor information pages.