For 20 years, Fashion in Motion has brought free-to-attend runway shows to the public, enabling anyone to take a seat on the front row. The only catwalk series of its kind, it allows people to experience a professional fashion event in the truly unique setting of the museum. As well as established labels, it provides a platform for up-and-coming designers, and acts as an accessible source of inspiration for students and researchers alike.
In its 20-year history, Fashion in Motion has featured Alexander McQueen, Ashish, Christian Lacroix, Christopher Raeburn, Erdem, Gareth Pugh, Giles Deacon, Grace Wales Bonner, Holly Fulton, Jean Paul Gaultier, Jenny Packham, Kansai Yamamoto, Yohji Yamamoto, Kenzo, Ma Ke, Missoni, Molly Goddard, Roksanda Ilincic and Vivienne Westwood, among other global names in fashion.
I feel that part of the ethos of Fashion in Motion is its true democratic nature – the fact that anyone from anywhere can get a ticket and come to a fashion show. There’s something incredibly empowering for the audience to have that kind of access to some of the greatest names in Fashion.
See iconic moments from 20 years of Fashion in Motion, and find out how designers and critics have responded to the event over the years: