Dieter Rams – a brave new world of product design

In the mid-20th century, record players and radios looked more like antique furniture than machines. That all changed with Dieter Rams' SK4 record player, nicknamed 'Snow White's Coffin' because of its clear plastic lid.

In this film, Rams discusses his mission to bring a 'brave new world' of modern design to post-war Germany, starting with his now-iconic designs for the consumer product manufacturer Braun.

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Festival of Britain (detail), poster, Abram Games, 1951, UK. Museum no. E.311-2011. © Victoria and Albert Museum, London 

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Post-war design

Header image:
Phonosuper, radiogram, SK55, Dieter Rams, 1963, Germany. Museum no. W.51-1978. © Victoria and Albert Museum, London